Description
SWOT ANALYSIS OF COLORFORMS
Colorforms
Parent Company
University Games
Category
Toys Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It’s More Fun To Play The Colorforms Way!
USP
Vinyl adhesive toys
STP
Segment
Age group, acceptance for adhesive toys
Target Group
Children (4-14 years), liking adhesive toys, creative
Positioning
Reusable, colorful toys
SWOT Analysis
1. Elegant, simple designs of toys 2. Has launched a mobile app to get first mover’s advantage 3. Reusable and safe to use toys 4. Licensed characters like Popeye, Tarzan etc. Strength 5. Popular presence in USA
1. Low attention towards positioning as a safe product 2. Limited market coverage Weakness 3. Product availability at select stores only and low global presence
1. New markets in developing countries 2. Growing online market Opportunity 3. High demand for its previous toys as collectibles
1. Customer preference towards video games 2. Hesitation for vinyl toys Threats 3. Duplicate and fake imitations affect brand
Competition
Competitors
1. LEGO
2. Nintendo Inc 3. Mattel
doc_528890303.docx
SWOT ANALYSIS OF COLORFORMS
Colorforms
Parent Company
University Games
Category
Toys Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It’s More Fun To Play The Colorforms Way!
USP
Vinyl adhesive toys
STP
Segment
Age group, acceptance for adhesive toys
Target Group
Children (4-14 years), liking adhesive toys, creative
Positioning
Reusable, colorful toys
SWOT Analysis
1. Elegant, simple designs of toys 2. Has launched a mobile app to get first mover’s advantage 3. Reusable and safe to use toys 4. Licensed characters like Popeye, Tarzan etc. Strength 5. Popular presence in USA
1. Low attention towards positioning as a safe product 2. Limited market coverage Weakness 3. Product availability at select stores only and low global presence
1. New markets in developing countries 2. Growing online market Opportunity 3. High demand for its previous toys as collectibles
1. Customer preference towards video games 2. Hesitation for vinyl toys Threats 3. Duplicate and fake imitations affect brand
Competition
Competitors
1. LEGO
2. Nintendo Inc 3. Mattel
doc_528890303.docx