Description
SWOT ANALYSIS OF COLGATE ZIG ZIG
Colgate Zig Zag
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Toothbrush
Tagline/ Slogan
Deep Interdental Clean
USP
Zig Zag bristles that are designed to reach deeper between the teeth
STP
Segment
Personal Care – Oral Dental Care - Toothbrush
Target Group
For men and women by offering a medium priced toothbrush
Toothbrush with Zig Zag bristels that helps in effective cleaning of the Positioning teeth
SWOT Analysis
1. Multi-angle Zig Zag bristels designed to reach deep between teeth for an effective clean 2. Cleaning Tip helps reach deep behind back teeth and cleanshard-to reach areas 3.Soft Dotted Tongue Cleaner gently removes deposits from the tongue 4. Easy to Grip handle and flexible neck provide added comfort and Strength control while brushing
1. Product placed in the middle level segment. Does not attract the premium or the lower end consumers Weakness 2.ZigZag bristles can be tough for using on flat surface of the teeth
Opportunity
1. Available in a multiple range of colors 2. Colgate is the No. 1 brand recommended by dentists
3. Colgate creating awareness for better oral hygiene care by promoting its products and highlighting its uses
1.Colgate has challenged the Calcutta High Court judgment recently that had held that Colgate’s Zig-Zag design could not have been registered as Anchor’s registered designs were published first Threats 2. Use of toothbrush still not prevalent in rural areas
Competition
1. Anchor 2. Oral B Competitors 3.Pepsodent
doc_219930504.docx
SWOT ANALYSIS OF COLGATE ZIG ZIG
Colgate Zig Zag
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Toothbrush
Tagline/ Slogan
Deep Interdental Clean
USP
Zig Zag bristles that are designed to reach deeper between the teeth
STP
Segment
Personal Care – Oral Dental Care - Toothbrush
Target Group
For men and women by offering a medium priced toothbrush
Toothbrush with Zig Zag bristels that helps in effective cleaning of the Positioning teeth
SWOT Analysis
1. Multi-angle Zig Zag bristels designed to reach deep between teeth for an effective clean 2. Cleaning Tip helps reach deep behind back teeth and cleanshard-to reach areas 3.Soft Dotted Tongue Cleaner gently removes deposits from the tongue 4. Easy to Grip handle and flexible neck provide added comfort and Strength control while brushing
1. Product placed in the middle level segment. Does not attract the premium or the lower end consumers Weakness 2.ZigZag bristles can be tough for using on flat surface of the teeth
Opportunity
1. Available in a multiple range of colors 2. Colgate is the No. 1 brand recommended by dentists
3. Colgate creating awareness for better oral hygiene care by promoting its products and highlighting its uses
1.Colgate has challenged the Calcutta High Court judgment recently that had held that Colgate’s Zig-Zag design could not have been registered as Anchor’s registered designs were published first Threats 2. Use of toothbrush still not prevalent in rural areas
Competition
1. Anchor 2. Oral B Competitors 3.Pepsodent
doc_219930504.docx