Description
SWOT ANALYSIS OF COLGATE TOTAL 12
Colgate Total 12
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care - Toothpaste
Tagline/ Slogan
12 hour plaque protection
The 12 hour germ fighting protection in Colgate Total helps prevent USP many common oral health conditions
STP
Segment
Personal Oral Hygiene - Toothpaste
Target Group
Urban Men and Women
Colgate Total 12 provides complete 12 hour protection and fights a Positioning full range of oral health problems
SWOT Analysis
1. Gives protection to teeth for over 12 hours 2. Colgate Total 12 is approved by the Indian Dental Association 3. Colgate Total 12 removes sticky plaque that cause the red, tender and swollen gums that characterize gingivitis 4. Colgate Total 12 helps fight germs that live in the mouth and cause bad breath Strength 5. Popular toothpaste brand under the name “Colgate”
1. Mostly catering to urban market Weakness 2. Pricing on the higher side
1. Improve free online dental advice to customers Opportunity 2.Creating further awareness regarding oral hygiene and attracting larger target markets for their product
3. Tie ups with hotel chains
1. Many international and national competitors in the industry providing products at more affordable rates 2. Antibacterial chemicals commonly added to toothpaste might pose Threats a threat to the health of consumers
Competition
1. Pepsodent 2. Oral B Competitors 3. Close Up
doc_634685952.docx
SWOT ANALYSIS OF COLGATE TOTAL 12
Colgate Total 12
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care - Toothpaste
Tagline/ Slogan
12 hour plaque protection
The 12 hour germ fighting protection in Colgate Total helps prevent USP many common oral health conditions
STP
Segment
Personal Oral Hygiene - Toothpaste
Target Group
Urban Men and Women
Colgate Total 12 provides complete 12 hour protection and fights a Positioning full range of oral health problems
SWOT Analysis
1. Gives protection to teeth for over 12 hours 2. Colgate Total 12 is approved by the Indian Dental Association 3. Colgate Total 12 removes sticky plaque that cause the red, tender and swollen gums that characterize gingivitis 4. Colgate Total 12 helps fight germs that live in the mouth and cause bad breath Strength 5. Popular toothpaste brand under the name “Colgate”
1. Mostly catering to urban market Weakness 2. Pricing on the higher side
1. Improve free online dental advice to customers Opportunity 2.Creating further awareness regarding oral hygiene and attracting larger target markets for their product
3. Tie ups with hotel chains
1. Many international and national competitors in the industry providing products at more affordable rates 2. Antibacterial chemicals commonly added to toothpaste might pose Threats a threat to the health of consumers
Competition
1. Pepsodent 2. Oral B Competitors 3. Close Up
doc_634685952.docx