Description
SWOT ANALYSIS OF COCA COLA COMPANY
Coca Cola Company
Parent Company
Coca Cola Ltd
Category
Beverages and foods
Sector
Food and Beverages
Open happiness; Twist The Cap To Refreshment; Life Begins Here; Tagline/ Slogan The Coke Side of Life; Brrrr
The number one beverage brand in terms of sales with more than USP 500 products at offer
STP
Segment
Anyone who needs a beverage for any occasion
Target Group
All age groups, from kids to adults
Positioning
A beverage brand for the entire family
Product Portfolio
Limca Sprite Thumps up Maaza Fanta Kinley water Brands
SWOT Analysis
Strength
1.The number one beverages brand in terms of reach and sales
2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. 3. Global reach with presence in over 200 countries 4.More than 500 brands on offer 5.An employee strength of around 1,50,000 people globally 6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 7.Strong financial condition 8.Strong brand recall through advertising and marketing by associating with celebrity brand amassadors 9.CSR activities in the field of water conservation and recycling, education, health etc. 10. Effective and efficient packaging technique giving emphasis on recycling and reusing 11. Long association with international sports events, sponsorships etc
1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image 2.Strong competition in the aerated drinks segment from Pepsi Co means constant fight over market share Weakness 3.No presence in the snacks and food industry
1.Increase its reachin untapped countries and market 2.Market and popularise the less known products 3.Acquire other companies 4.Diversify its product portfolio by entering into snacks industry to Opportunity compete with Pepsi Co
1.Health consciousness amongst people 2.Difficulty in complying with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability Threats 4.Strong competition
Competition
1.Pepsi Co Competitors 2.Dr. Pepper Snapple
doc_591385581.docx
SWOT ANALYSIS OF COCA COLA COMPANY
Coca Cola Company
Parent Company
Coca Cola Ltd
Category
Beverages and foods
Sector
Food and Beverages
Open happiness; Twist The Cap To Refreshment; Life Begins Here; Tagline/ Slogan The Coke Side of Life; Brrrr
The number one beverage brand in terms of sales with more than USP 500 products at offer
STP
Segment
Anyone who needs a beverage for any occasion
Target Group
All age groups, from kids to adults
Positioning
A beverage brand for the entire family
Product Portfolio
Limca Sprite Thumps up Maaza Fanta Kinley water Brands
SWOT Analysis
Strength
1.The number one beverages brand in terms of reach and sales
2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. 3. Global reach with presence in over 200 countries 4.More than 500 brands on offer 5.An employee strength of around 1,50,000 people globally 6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 7.Strong financial condition 8.Strong brand recall through advertising and marketing by associating with celebrity brand amassadors 9.CSR activities in the field of water conservation and recycling, education, health etc. 10. Effective and efficient packaging technique giving emphasis on recycling and reusing 11. Long association with international sports events, sponsorships etc
1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image 2.Strong competition in the aerated drinks segment from Pepsi Co means constant fight over market share Weakness 3.No presence in the snacks and food industry
1.Increase its reachin untapped countries and market 2.Market and popularise the less known products 3.Acquire other companies 4.Diversify its product portfolio by entering into snacks industry to Opportunity compete with Pepsi Co
1.Health consciousness amongst people 2.Difficulty in complying with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability Threats 4.Strong competition
Competition
1.Pepsi Co Competitors 2.Dr. Pepper Snapple
doc_591385581.docx