Description
SWOT ANALYSIS OF CNBC
CNBC
Parent Company
CNBC
Category
Business News Channel
Sector
Media and Entertainment
Tagline/ Slogan
First in Business Worldwide
USP
Highly trusted Business News Channel
STP
Segment
Businessmen and Stock Market Investors
Young Middle Class and Businessmen who give lot of importance to Target Group news delivered through media
Positioning
Best Business Channel
SWOT Analysis
1. Big Brand Name in business news 2. Good presence across the globe through different partnerships e.g. CNBC-TV 18 India 3. High Quality Content 4. Live Coverage of Global Markets 5. Work Closely with markets 6. Knowledgeable Presenters Strength 7. Lot of Experts
1. The Channel seems difficult for many people to understand who don’t have sound knowledge of business Weakness 2. Mainly Stock Market oriented business content
1. Diversify into various types of Business Content e.g. entrepreneurship channel etc 2. Offer programs which simplify business and markets for novice Opportunity viewers
1. Various local business channels 2. Internet e.g. Finance Apps available on App Stores Threats 3. Websites dedicated to Stock Markets and business news
Competition
1. Bloomberg 2. BBC 3. NDTV Profit 4.Zee Business Competitors 5.CNN
doc_255987678.docx
SWOT ANALYSIS OF CNBC
CNBC
Parent Company
CNBC
Category
Business News Channel
Sector
Media and Entertainment
Tagline/ Slogan
First in Business Worldwide
USP
Highly trusted Business News Channel
STP
Segment
Businessmen and Stock Market Investors
Young Middle Class and Businessmen who give lot of importance to Target Group news delivered through media
Positioning
Best Business Channel
SWOT Analysis
1. Big Brand Name in business news 2. Good presence across the globe through different partnerships e.g. CNBC-TV 18 India 3. High Quality Content 4. Live Coverage of Global Markets 5. Work Closely with markets 6. Knowledgeable Presenters Strength 7. Lot of Experts
1. The Channel seems difficult for many people to understand who don’t have sound knowledge of business Weakness 2. Mainly Stock Market oriented business content
1. Diversify into various types of Business Content e.g. entrepreneurship channel etc 2. Offer programs which simplify business and markets for novice Opportunity viewers
1. Various local business channels 2. Internet e.g. Finance Apps available on App Stores Threats 3. Websites dedicated to Stock Markets and business news
Competition
1. Bloomberg 2. BBC 3. NDTV Profit 4.Zee Business Competitors 5.CNN
doc_255987678.docx