Description
SWOT ANALYSIS OF CMS ENERGY
CMS Energy
Parent Company
CMS Energy Corp
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Count on us
USP
Leading Electric Utility in Michigan, USA STP
Segment
Energy and electrical solutions for Industries, Big cities, Ports etc
Target Group
Industries and corporate offices
Positioning
Leading Energy company in the U.S. SWOT Analysis
1.Has over 6000 MW of generation capacity – most of it being Thermal Power. 2. Supplies power to over 1.5 million customers in nearly 280 cities and villages in over 60 counties 3. Has strong market presence in Michigan. 4.Member of S&P 500 and Fortune 1000 companies 5. Vertically Integrated – generates nuclear power and also supplies Strength uranium to other power companies
1.Over dependence on Michigan and limited geographic presence 2.Exposure to coal prices as most of the power generation portfolio is coal bsed. 3.Has limited expertise in Hydro power since its core portfolio is Weakness based on thermal or Steam power generation
1.Opportunities in other States in the U.S; to Latin America etc 2. Growth opportunities in Renewable energy like Wind, Solar, Hydro power etc Opportunity 3. High demand for power in the U.S.
1.Energy prices are expected to go down due to intense competition and tariff regulation 2. Regional markets are expected to consolidate into one single U.S. market place for Energy 3. Much larger players in the U.S. pose as an entry barrier into other States Threats 4. Rising coal prices would impact profitability Competition
1. Duke Power 2. Exelon Power Competitors 3.Progress Energy
doc_907285640.docx
SWOT ANALYSIS OF CMS ENERGY
CMS Energy
Parent Company
CMS Energy Corp
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Count on us
USP
Leading Electric Utility in Michigan, USA STP
Segment
Energy and electrical solutions for Industries, Big cities, Ports etc
Target Group
Industries and corporate offices
Positioning
Leading Energy company in the U.S. SWOT Analysis
1.Has over 6000 MW of generation capacity – most of it being Thermal Power. 2. Supplies power to over 1.5 million customers in nearly 280 cities and villages in over 60 counties 3. Has strong market presence in Michigan. 4.Member of S&P 500 and Fortune 1000 companies 5. Vertically Integrated – generates nuclear power and also supplies Strength uranium to other power companies
1.Over dependence on Michigan and limited geographic presence 2.Exposure to coal prices as most of the power generation portfolio is coal bsed. 3.Has limited expertise in Hydro power since its core portfolio is Weakness based on thermal or Steam power generation
1.Opportunities in other States in the U.S; to Latin America etc 2. Growth opportunities in Renewable energy like Wind, Solar, Hydro power etc Opportunity 3. High demand for power in the U.S.
1.Energy prices are expected to go down due to intense competition and tariff regulation 2. Regional markets are expected to consolidate into one single U.S. market place for Energy 3. Much larger players in the U.S. pose as an entry barrier into other States Threats 4. Rising coal prices would impact profitability Competition
1. Duke Power 2. Exelon Power Competitors 3.Progress Energy
doc_907285640.docx