Description
SWOT ANALYSIS OF CLUB MONACO
Club Monaco
Parent Company
Polo Ralph Lauren
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Get inspired by what inspires us
USP
Black and white style ,affordable luxury with modern sensibility STP
People who prefer upscale, clean and modern style of clothing, Segment accessories and home collection
Target Group
Urban young Men and women
Positioning
Mid-priced, high-end casual and seasonal clothing SWOT Analysis
1. Approximately 70 outlets in North America and presence in over 12 countries 2. Social media awareness with multiple social media outlets 3. Different categories apart from clothing available which is affordable to average working man or woman 4. One of the growing international clothing brand with generous discount offerings 5. Better quality compare to other stores in the same price range Strength 6.Gives part-time job opportunity to college going student
1. Global presence is restricted as compared to some global names 2. Less presence in terms of advertisement of brand as compared to Weakness leading apparel brands
1.Opportunity to explore their presence in other countries 2. Population growth, development and economic integration 3. To attract the other segment of market product innovation is Opportunity necessary
1.Changing consumer perception with emerging new brands 2.Many options available for customers hence huge chances of brand switching 3. Global factors like high tax implications, High inflation which Threats affects buying behavior of consumer Competition
1.Armani Exchange 2.Banana Republic 3.Reiss Competitors 4.Theory
doc_502604375.docx
SWOT ANALYSIS OF CLUB MONACO
Club Monaco
Parent Company
Polo Ralph Lauren
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Get inspired by what inspires us
USP
Black and white style ,affordable luxury with modern sensibility STP
People who prefer upscale, clean and modern style of clothing, Segment accessories and home collection
Target Group
Urban young Men and women
Positioning
Mid-priced, high-end casual and seasonal clothing SWOT Analysis
1. Approximately 70 outlets in North America and presence in over 12 countries 2. Social media awareness with multiple social media outlets 3. Different categories apart from clothing available which is affordable to average working man or woman 4. One of the growing international clothing brand with generous discount offerings 5. Better quality compare to other stores in the same price range Strength 6.Gives part-time job opportunity to college going student
1. Global presence is restricted as compared to some global names 2. Less presence in terms of advertisement of brand as compared to Weakness leading apparel brands
1.Opportunity to explore their presence in other countries 2. Population growth, development and economic integration 3. To attract the other segment of market product innovation is Opportunity necessary
1.Changing consumer perception with emerging new brands 2.Many options available for customers hence huge chances of brand switching 3. Global factors like high tax implications, High inflation which Threats affects buying behavior of consumer Competition
1.Armani Exchange 2.Banana Republic 3.Reiss Competitors 4.Theory
doc_502604375.docx