Description
SWOT ANALYSIS OF CLERC WATCHES
Clerc Watches
Parent Company
Clerc watch company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Heritage + Innovation
USP
Watches with classic designs with innovation in technology STP
Segment
High –end luxury watches
Target Group
High income Men and women
Positioning
Timepieces that are inspired by heritage and innovation SWOT Analysis
1. The look of the watches is distinct and the watches have their own identity with respect to their design 2. The watches have few models in their product range but are well known among the brand loyalists. Their models have been constantly reworked and improved over time 3. The brand has been known to combine their classic watchmaking heritage with the modern materials and technology 4. The watches are known for their complicated designs which are popular among the consumers that have brand awareness of the brand Strength 5. Strong financials of the company
1. The brand has limited presence internationally and is present only on around 15 contries Weakness 2. The brand is very little known among the consumers due to its lack
of promotional and marketing activities
1. The brand has plenty of opportunities in expanding its retail and distributor network internationally 2. The brand can expand its product models and range 3. The brand has not explored the opportunities in the developing Opportunity markets which have a growing luxury segment
1. The brands little known presence and brand awareness threatened by well-known brands in the luxury segment 2. Fluctuating economies Threats 3. Changing fashion trends Competition
1. Omega Competitors 2. Rolex
doc_541073987.docx
SWOT ANALYSIS OF CLERC WATCHES
Clerc Watches
Parent Company
Clerc watch company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Heritage + Innovation
USP
Watches with classic designs with innovation in technology STP
Segment
High –end luxury watches
Target Group
High income Men and women
Positioning
Timepieces that are inspired by heritage and innovation SWOT Analysis
1. The look of the watches is distinct and the watches have their own identity with respect to their design 2. The watches have few models in their product range but are well known among the brand loyalists. Their models have been constantly reworked and improved over time 3. The brand has been known to combine their classic watchmaking heritage with the modern materials and technology 4. The watches are known for their complicated designs which are popular among the consumers that have brand awareness of the brand Strength 5. Strong financials of the company
1. The brand has limited presence internationally and is present only on around 15 contries Weakness 2. The brand is very little known among the consumers due to its lack
of promotional and marketing activities
1. The brand has plenty of opportunities in expanding its retail and distributor network internationally 2. The brand can expand its product models and range 3. The brand has not explored the opportunities in the developing Opportunity markets which have a growing luxury segment
1. The brands little known presence and brand awareness threatened by well-known brands in the luxury segment 2. Fluctuating economies Threats 3. Changing fashion trends Competition
1. Omega Competitors 2. Rolex
doc_541073987.docx