Description
SWOT ANALYSIS OF CLASSIC CIGARETTES
Classic Cigarettes
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Discover a passion
USP
High Quality, Value priced STP
Segment
Premium Segment cigarettes
Target Group
Middle level people who are concerned for price as well as brand
Positioning
For People who are passionate for quality and sensitive to price SWOT Analysis
1. Available in nine different varieties 2. Strong brand name and reputation of ITC in Tobacco industry 3. Economies of scale 4. Customer loyalty amongst customers is high Strength 5. Excellent availability due to ITC’s strong distribution network
1. The manufacturing process very time consuming Weakness 2. Company has to rely on surrogate advertising to promote products
1. Evergrowing Consumer base due to addiction 2. The opportunity of the company (ITC) is to reduce the price of the product and offer the same quality. This will increase the sales volume of the company. Opportunity 3.Social media marketing as a replacement for advertisement
1. Ban on cigarette smoking in public places 2. Lot of competitors with similar quality and price 3.Large natural resources of tobacco in India 4. In future the government may completely put ban on advertisement of cigarettes or also put a ban on sponsorship under the consideration Threats that cigarette is harmful for health Competition
1. Malboro 2.Benson Competitors 3. Godfrey Philips - Jaisalmer
doc_437756208.docx
SWOT ANALYSIS OF CLASSIC CIGARETTES
Classic Cigarettes
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Discover a passion
USP
High Quality, Value priced STP
Segment
Premium Segment cigarettes
Target Group
Middle level people who are concerned for price as well as brand
Positioning
For People who are passionate for quality and sensitive to price SWOT Analysis
1. Available in nine different varieties 2. Strong brand name and reputation of ITC in Tobacco industry 3. Economies of scale 4. Customer loyalty amongst customers is high Strength 5. Excellent availability due to ITC’s strong distribution network
1. The manufacturing process very time consuming Weakness 2. Company has to rely on surrogate advertising to promote products
1. Evergrowing Consumer base due to addiction 2. The opportunity of the company (ITC) is to reduce the price of the product and offer the same quality. This will increase the sales volume of the company. Opportunity 3.Social media marketing as a replacement for advertisement
1. Ban on cigarette smoking in public places 2. Lot of competitors with similar quality and price 3.Large natural resources of tobacco in India 4. In future the government may completely put ban on advertisement of cigarettes or also put a ban on sponsorship under the consideration Threats that cigarette is harmful for health Competition
1. Malboro 2.Benson Competitors 3. Godfrey Philips - Jaisalmer
doc_437756208.docx