Description
SWOT ANALYSIS OF CJ FOODS
CJ Foods
Parent Company
CJ Group
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
No.1 Korean Food Company; Korean cuisine to the world
USP
Korean Food expert with over 50 years of heritage STP
Products: sauces, condiments, ingredients, cooked rice, seaweed Segment snacks, potstickers, mini wontons& food service
Target Group
Households/chefs/restaurants
Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food Positioning products SWOT Analysis
1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options 2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition 3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste 4. Major distributor and manufacturer of Asian food products to many Strength markets nationwide
1.Rise in raw material costs as well as volatile gas prices 2.Pricing pressure due to rising commodity costs Weakness 3.Federal, state, and local food processing controls
1. Market Potential in Restaurant Industry 2. Market Prospects in Sugar Industry Opportunity 3. Emerging markets and expansion abroad
1. Global Economic Scenario 2. Growing Competitive Market Threats 3. International and Political Risk Competition
1.Nong Shim Company Ltd 2.Daesang Corporation Competitors 3.Dong Suh Foods Corporation
doc_578789881.docx
SWOT ANALYSIS OF CJ FOODS
CJ Foods
Parent Company
CJ Group
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
No.1 Korean Food Company; Korean cuisine to the world
USP
Korean Food expert with over 50 years of heritage STP
Products: sauces, condiments, ingredients, cooked rice, seaweed Segment snacks, potstickers, mini wontons& food service
Target Group
Households/chefs/restaurants
Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food Positioning products SWOT Analysis
1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options 2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition 3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste 4. Major distributor and manufacturer of Asian food products to many Strength markets nationwide
1.Rise in raw material costs as well as volatile gas prices 2.Pricing pressure due to rising commodity costs Weakness 3.Federal, state, and local food processing controls
1. Market Potential in Restaurant Industry 2. Market Prospects in Sugar Industry Opportunity 3. Emerging markets and expansion abroad
1. Global Economic Scenario 2. Growing Competitive Market Threats 3. International and Political Risk Competition
1.Nong Shim Company Ltd 2.Daesang Corporation Competitors 3.Dong Suh Foods Corporation
doc_578789881.docx