Description
SWOT ANALYSIS OF CITY DEVELOPMENTS LIMITED
City Developments Limited
Parent Company
Hong Leong Group
Property and hotel conglomerate involved in real estate development Category and investment
Sector
Real Estate
Tagline/ Slogan
Conserving the environment. Caring for the community.
USP
Luxury and high quality
STP
Realestate companies in Regions in Asia , Europe , North America and Segment New Zealand
Target Group
Corporates and high income group
Positioning
Innovative and sustainable developments
SWOT Analysis
1. It has an extensive network with more than 300 subsidiaries and associated companies 2. Strong global presence in around 80 locations in 20 countries 3. It possesses one of the largest land banks amongst private developers in Singapore 4. It is the second biggest property developer in Southeast Asia 5. Experience of around five decades 6. The first Singapore company to be listed on all three world’s top Strength sustainability benchmarks
1.Uncertainty and fluctuations in asset values are high 2.Heavily exposed to risks of various local economies Weakness 3. Vulnerable to any changes in the real estate market
1.More initiatives like the Green Library to increase awareness regarding protection of the environment 2.Expansion in other geographies, especially China Opportunity 3.Potential joint ventures or acquisitions
Threats
1.Fluctuating interest rates 2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector
Competition
1.Sino Land Company Limited 2.Wheelock Properties Limited Competitors 3.Hang Lung Properties
doc_985229294.docx
SWOT ANALYSIS OF CITY DEVELOPMENTS LIMITED
City Developments Limited
Parent Company
Hong Leong Group
Property and hotel conglomerate involved in real estate development Category and investment
Sector
Real Estate
Tagline/ Slogan
Conserving the environment. Caring for the community.
USP
Luxury and high quality
STP
Realestate companies in Regions in Asia , Europe , North America and Segment New Zealand
Target Group
Corporates and high income group
Positioning
Innovative and sustainable developments
SWOT Analysis
1. It has an extensive network with more than 300 subsidiaries and associated companies 2. Strong global presence in around 80 locations in 20 countries 3. It possesses one of the largest land banks amongst private developers in Singapore 4. It is the second biggest property developer in Southeast Asia 5. Experience of around five decades 6. The first Singapore company to be listed on all three world’s top Strength sustainability benchmarks
1.Uncertainty and fluctuations in asset values are high 2.Heavily exposed to risks of various local economies Weakness 3. Vulnerable to any changes in the real estate market
1.More initiatives like the Green Library to increase awareness regarding protection of the environment 2.Expansion in other geographies, especially China Opportunity 3.Potential joint ventures or acquisitions
Threats
1.Fluctuating interest rates 2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector
Competition
1.Sino Land Company Limited 2.Wheelock Properties Limited Competitors 3.Hang Lung Properties
doc_985229294.docx