Description
SWOT ANALYSIS OF CIR GROUP

CIR Group

Parent Company

Compagnie Industriali Riunite SpA

Category

Conglomerate

Sector

Diversified Business

Tagline/ Slogan

-

USP

Innovation, sustainability, technology and leadership in the industry STP

Energy, media, automotive components, healthcare, and non-core Segment investments

Energy distributors and industrial consumers of electricity, households reading newspaper and magazines, radio listeners, Target Group automobile industries, companies seeking venture capital,

Positioning

First private producer of electricity in Italy SWOT Analysis

1. Operates in Europe, Americas, and Asia regions with more than 14,000 employees 2. Installed capacity of around 5,000 megawatts (MW) provides services to around 500,000 clients. 3. Has production capacity in renewable resources also 4. Operates in four continents in around 20+ countries, with around 40 production facilities. Strength 5. Goodwill through sustainability practices

1. Erratic fluctuations in operating profit is a concern 2. Over dependence on energy sector with majority sales revenue Weakness coming from that sector 3. Geographical concentration on Italy with over maximum revenue

coming from the country

1. Positive outlook for renewable energy resources 2. Opportunity for vertical integration Opportunity 3. Global partnerships would help the brand grow internationally

1. Fluctuating foreign rates 2. Fluctuating crude oil price and souring manufacturing cost Threats 3. Unfavorable market scenario and political interventions Competition

1. HERA SpA Competitors 2. RCS MediaGroup S.p.A



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