Description
SWOT ANALYSIS OF CHUNGWA TELECOM
Chunghwa Telecom
Directorate General of Telecommunications(Taiwan Parent Company government)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Always Ahead
Largest telecommunication service provider in Taiwan and one of the USP largest in Asia in terms of revenue.
STP
Fixed line services such as local, domestic long distance and international long distance telephone services, cellular services, and Segment Internet and data services
Users (Individual & Corporate) of above and of HiNet, FTTx services, Asymmetric Digital Subscriber Line (ADSL) services and leased line Target Group services
Taiwan’s largest provider of fixed line services, mobile services, Positioning broadband access service, and Internet service.
SWOT Analysis
1. Leading Market Position in Taiwan 2. Broad Network of Coverage across the country 3. Excellent advertising and marketing with huge customer base 4. Has won several awards for its services to customers 5. One of Taiwan’s largest provider of fixed line services, mobile services, broadband access service and Internet service Strength 6. Over 25,000 employees serve around 30 million customers
1. Taiwan-Centric Business Weakness 2. Limited global penetration
1. Increasing Demand for 3G Technologies 2. Growth in Telecommunications Services across the Asia-Pacific region Opportunity 3. Strategic Acquisitions and Alliances possibilities
1. Global Economic Slowdown causing pricing pressures 2. Competitive Pressure due to newer competitors Threats 3. Rapid Technological Changes
Competition
1.Taiwan Mobile 2.FarEasTone Competitors 3.VIBO
doc_690749562.docx
SWOT ANALYSIS OF CHUNGWA TELECOM
Chunghwa Telecom
Directorate General of Telecommunications(Taiwan Parent Company government)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Always Ahead
Largest telecommunication service provider in Taiwan and one of the USP largest in Asia in terms of revenue.
STP
Fixed line services such as local, domestic long distance and international long distance telephone services, cellular services, and Segment Internet and data services
Users (Individual & Corporate) of above and of HiNet, FTTx services, Asymmetric Digital Subscriber Line (ADSL) services and leased line Target Group services
Taiwan’s largest provider of fixed line services, mobile services, Positioning broadband access service, and Internet service.
SWOT Analysis
1. Leading Market Position in Taiwan 2. Broad Network of Coverage across the country 3. Excellent advertising and marketing with huge customer base 4. Has won several awards for its services to customers 5. One of Taiwan’s largest provider of fixed line services, mobile services, broadband access service and Internet service Strength 6. Over 25,000 employees serve around 30 million customers
1. Taiwan-Centric Business Weakness 2. Limited global penetration
1. Increasing Demand for 3G Technologies 2. Growth in Telecommunications Services across the Asia-Pacific region Opportunity 3. Strategic Acquisitions and Alliances possibilities
1. Global Economic Slowdown causing pricing pressures 2. Competitive Pressure due to newer competitors Threats 3. Rapid Technological Changes
Competition
1.Taiwan Mobile 2.FarEasTone Competitors 3.VIBO
doc_690749562.docx