Description
SWOT ANALYSIS OF CHUGOKU ELECTRIC POWER
Chugoku Electric Power
Parent Company
Chugoku Electric Power
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
With you and with the earth
USP
Green Energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Realize Inherent Potential of Energy SWOT Analysis
1. One of the largest electricity sales in Japan 2. Has a workforce of nearly 15,000 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. lively individuals with a vigorous and challenging spirit, creative ideas and flexible thinking Strength 5. Vertically integrated business
1. Susceptible to earthquakes means operations are slow which are affecting business Weakness 2. Presence only in Japan and no international penetration
1. Wind power generation 2. New sources of power generations Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Chubu Electric Power Co., Inc. 2. The Kansai Electric Power Company, Incorporated Competitors 3. Tokyo Electric Power Company
doc_266658686.docx
SWOT ANALYSIS OF CHUGOKU ELECTRIC POWER
Chugoku Electric Power
Parent Company
Chugoku Electric Power
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
With you and with the earth
USP
Green Energy STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Realize Inherent Potential of Energy SWOT Analysis
1. One of the largest electricity sales in Japan 2. Has a workforce of nearly 15,000 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. lively individuals with a vigorous and challenging spirit, creative ideas and flexible thinking Strength 5. Vertically integrated business
1. Susceptible to earthquakes means operations are slow which are affecting business Weakness 2. Presence only in Japan and no international penetration
1. Wind power generation 2. New sources of power generations Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Chubu Electric Power Co., Inc. 2. The Kansai Electric Power Company, Incorporated Competitors 3. Tokyo Electric Power Company
doc_266658686.docx