Description
SWOT ANALYSIS OF CHINESE ESTATES HOLDING LIMITED
Chinese Estates Holding Limited
Parent Company
Chinese Estates Group
Category
Property investment for rental and property development for sale
Sector
Real Estate
Tagline/ Slogan
-
USP
One of China's leading real estate investment players
STP
Segment
Mainly Hong Kong with a little focus on China and UK realestate market
Target Group
Corporates and high income group
Positioning
Large scale and high end projects
SWOT Analysis
1. One of the leading property developers in Hong Kong 2. Properties are highly accessible and strategically located in prime commercial areas in Hong Kong 3. Experience of over 20 years 4. Engaged in acquisitions to expand operations Strength 5. Strong financial position and consistency
1.Limited global exposure compared to international players Weakness 2.Heavily exposed to risk in Hong Kong market
1.Geograhic expansions 2.Expected rise in property prices 3.Excessive demand compared to supply in the Hong Kong property Opportunity market
1.Expected slowdown in private consumption in Hong Kong 2.Imposition of additional stamp duty in Hong Kong Threats 3.Volatility in financial markets
Competition
Competitors
1.New World China Land Limited
2.Wheelock Properties Limited 3.Shenzhen Investment Limited
doc_378324869.docx
SWOT ANALYSIS OF CHINESE ESTATES HOLDING LIMITED
Chinese Estates Holding Limited
Parent Company
Chinese Estates Group
Category
Property investment for rental and property development for sale
Sector
Real Estate
Tagline/ Slogan
-
USP
One of China's leading real estate investment players
STP
Segment
Mainly Hong Kong with a little focus on China and UK realestate market
Target Group
Corporates and high income group
Positioning
Large scale and high end projects
SWOT Analysis
1. One of the leading property developers in Hong Kong 2. Properties are highly accessible and strategically located in prime commercial areas in Hong Kong 3. Experience of over 20 years 4. Engaged in acquisitions to expand operations Strength 5. Strong financial position and consistency
1.Limited global exposure compared to international players Weakness 2.Heavily exposed to risk in Hong Kong market
1.Geograhic expansions 2.Expected rise in property prices 3.Excessive demand compared to supply in the Hong Kong property Opportunity market
1.Expected slowdown in private consumption in Hong Kong 2.Imposition of additional stamp duty in Hong Kong Threats 3.Volatility in financial markets
Competition
Competitors
1.New World China Land Limited
2.Wheelock Properties Limited 3.Shenzhen Investment Limited
doc_378324869.docx