Description
SWOT ANALYSIS OF CHINA VANKE
China Vanke
Parent Company
VANKE Group, China resources
Category
Primary commodities –Housing, Design and Engineering ,Consulting
Sector
Real Estate
Tagline/ Slogan
Leave in your dream; Better city, Better life
USP
Quality and efficiency
STP
Segment
Low cost, affordable houses
Target Group
Middle and low income group
Positioning
Green building
SWOT Analysis
1. Strong domestic market position in China 2. Strong market demand of low cost houses 3. Increasing financial stability and performance 4.One of the strongest market capitalization on the Shenzhen Stock Strength Exchange
1. City centric approach where the cost of land is High 2. Tough competition and regulations in the real estate industry means Weakness limited market share
1. Collaboration with banks to obtain sufficient financial borrowing when required. Opportunity 2. Acquisition of companies related to land buying
1. New entrants in the market 2. Technological advancement of other construction companies. Threats 3. Fluctuating interest rates and Govt. regulations
Competition
Competitors
1. Poly Real Estate Group Co.,Ltd
2. Guangzhou R&F Properties Co Ltd 3. China Calxon Group Company Limited
doc_859897389.docx
SWOT ANALYSIS OF CHINA VANKE
China Vanke
Parent Company
VANKE Group, China resources
Category
Primary commodities –Housing, Design and Engineering ,Consulting
Sector
Real Estate
Tagline/ Slogan
Leave in your dream; Better city, Better life
USP
Quality and efficiency
STP
Segment
Low cost, affordable houses
Target Group
Middle and low income group
Positioning
Green building
SWOT Analysis
1. Strong domestic market position in China 2. Strong market demand of low cost houses 3. Increasing financial stability and performance 4.One of the strongest market capitalization on the Shenzhen Stock Strength Exchange
1. City centric approach where the cost of land is High 2. Tough competition and regulations in the real estate industry means Weakness limited market share
1. Collaboration with banks to obtain sufficient financial borrowing when required. Opportunity 2. Acquisition of companies related to land buying
1. New entrants in the market 2. Technological advancement of other construction companies. Threats 3. Fluctuating interest rates and Govt. regulations
Competition
Competitors
1. Poly Real Estate Group Co.,Ltd
2. Guangzhou R&F Properties Co Ltd 3. China Calxon Group Company Limited
doc_859897389.docx