Description
SWOT ANALYSIS OF CHINA MOBILE
China Mobile
Parent Company
China Telecom (Hong Kong) Limited
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
G3, leading the new life of 3G times; M- Zone My Zone, my way
USP
World’s largest digital mobile company & No. 1 Chinese provider
STP
Segment
All mobile phone users especially rural audience
Target Group
Rural Population, City users, Businessmen
All nation coverage with information services especially for the rural Positioning market
SWOT Analysis
1. One of the Top renowned brands worldwide 2. Consistently made good profits 3. Long list of acquisitions and consolidation 4. Serves more customers than any other mobile supplier 5. Has a strong employee base of over 140,000 Strength 6. One of the largest mobile operators with over 650 million subscribers
1. Presence in China only and Not globally diversified like some other major brands Weakness 2. Strict Government policies cause issues in operations
1. High rural presence and introduction of 3G 2. Information services & transactions through the network Opportunity 3. Expansion in Asia through acquisitions like Paktel in Pakistan
1. Higher numbers of low-use, low-value customers 2. Government Service obligations forcing it to provide unprofitable services Threats 3. Limited frequency allocation
Competition
1. China Unicom Competitors 2. China Telecom
doc_597385659.docx
SWOT ANALYSIS OF CHINA MOBILE
China Mobile
Parent Company
China Telecom (Hong Kong) Limited
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
G3, leading the new life of 3G times; M- Zone My Zone, my way
USP
World’s largest digital mobile company & No. 1 Chinese provider
STP
Segment
All mobile phone users especially rural audience
Target Group
Rural Population, City users, Businessmen
All nation coverage with information services especially for the rural Positioning market
SWOT Analysis
1. One of the Top renowned brands worldwide 2. Consistently made good profits 3. Long list of acquisitions and consolidation 4. Serves more customers than any other mobile supplier 5. Has a strong employee base of over 140,000 Strength 6. One of the largest mobile operators with over 650 million subscribers
1. Presence in China only and Not globally diversified like some other major brands Weakness 2. Strict Government policies cause issues in operations
1. High rural presence and introduction of 3G 2. Information services & transactions through the network Opportunity 3. Expansion in Asia through acquisitions like Paktel in Pakistan
1. Higher numbers of low-use, low-value customers 2. Government Service obligations forcing it to provide unprofitable services Threats 3. Limited frequency allocation
Competition
1. China Unicom Competitors 2. China Telecom
doc_597385659.docx