Description
SWOT ANALYSIS OF CHIMEI INNOLUX
Chimei Innolux
Parent Company
Foxconn International Holdings Ltd.; Chi Mei Corporation
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Broaden your Horizons
USP
Devising high quality and performance products
STP
Companies requiring TFT LCD panel modules, LCD display products, computer panels, AV and mobile panels, desktop monitors, Segment and televisions
Target Group
IT System manufacturers, TV manufacturers, Mobile Manufacturers
Positioning
Leader in LCD panels manufacturing
SWOT Analysis
1. Large number core technical talents working in the company 2. Abundant production capacity to serve the unique needs of different customers worldwide 3. Chimei Innolux is a one of the world-leading TFT-LCD supplier 4. Worldwide presence and strong reputation Strength 5. Strong financial position and good performance
1. Under utilization of resources compared to leading players 2. It lags from Japanese and South Korean in thinner touch panels Weakness 3. Despite quality products, limited brand recall
1. Increasing demands for Smartphone’s and technology products 2. More global presence through tie-ups and retail 3. Sponsorship of events and more advertising to increase brand Opportunity awareness
Threats
1. Competition threat from international players
2. Global economic slowdown 3. Patents can be easily infringed 4. Decling price of technology products and small life of products
Competition
1. Wistron 2. Asustek Computer Competitors 3. Compal Electronics
doc_406566489.docx
SWOT ANALYSIS OF CHIMEI INNOLUX
Chimei Innolux
Parent Company
Foxconn International Holdings Ltd.; Chi Mei Corporation
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
Broaden your Horizons
USP
Devising high quality and performance products
STP
Companies requiring TFT LCD panel modules, LCD display products, computer panels, AV and mobile panels, desktop monitors, Segment and televisions
Target Group
IT System manufacturers, TV manufacturers, Mobile Manufacturers
Positioning
Leader in LCD panels manufacturing
SWOT Analysis
1. Large number core technical talents working in the company 2. Abundant production capacity to serve the unique needs of different customers worldwide 3. Chimei Innolux is a one of the world-leading TFT-LCD supplier 4. Worldwide presence and strong reputation Strength 5. Strong financial position and good performance
1. Under utilization of resources compared to leading players 2. It lags from Japanese and South Korean in thinner touch panels Weakness 3. Despite quality products, limited brand recall
1. Increasing demands for Smartphone’s and technology products 2. More global presence through tie-ups and retail 3. Sponsorship of events and more advertising to increase brand Opportunity awareness
Threats
1. Competition threat from international players
2. Global economic slowdown 3. Patents can be easily infringed 4. Decling price of technology products and small life of products
Competition
1. Wistron 2. Asustek Computer Competitors 3. Compal Electronics
doc_406566489.docx