Description
SWOT ANALYSIS OF CHEUNG KONG
Cheung Kong
Parent Company
Cheung Kong Group
Category
Developers of residential, commercial and industrial properties
Sector
Real Estate
Tagline/ Slogan
Property development and strategic investment company
USP
Meet every property need customers may have
STP
Segment
Parts of Hong Kong, China, Singapore and UK
Target Group
Corporate, high and medium level income groups
Positioning
Leader in all functions it performs
SWOT Analysis
1. One of the largest property developers in Hong Kong 2. A market leader in marketing and after sales services 3. Established brand name with decades of experience 4. Entered a number of joint ventures to expand its operations to Mainland 5. Diverse operational activities makes it a stable player financially Strength 6. It has its presence in over 50 countries
1. Its financial conditions are affected by those of the Hutchison Whampoa Group 2. Operations would be affected due to change in property or land Weakness prices
1. Expected rise in property prices 2. Excessive demand compared to the supply in the Hong Kong property market Opportunity 3.Expansion of business in other markets
1. Adverse economic conditions across the globe would affect the group due to its presence around the world 2.Volatility in financial markets Threats 3. Expected slow down in private consumption in Hong Kong
Competition
1.Wharf Holdings Limited 2.Hang Lung Group Limited Competitors 3.Sun Hung Kai Properties
doc_356235865.docx
SWOT ANALYSIS OF CHEUNG KONG
Cheung Kong
Parent Company
Cheung Kong Group
Category
Developers of residential, commercial and industrial properties
Sector
Real Estate
Tagline/ Slogan
Property development and strategic investment company
USP
Meet every property need customers may have
STP
Segment
Parts of Hong Kong, China, Singapore and UK
Target Group
Corporate, high and medium level income groups
Positioning
Leader in all functions it performs
SWOT Analysis
1. One of the largest property developers in Hong Kong 2. A market leader in marketing and after sales services 3. Established brand name with decades of experience 4. Entered a number of joint ventures to expand its operations to Mainland 5. Diverse operational activities makes it a stable player financially Strength 6. It has its presence in over 50 countries
1. Its financial conditions are affected by those of the Hutchison Whampoa Group 2. Operations would be affected due to change in property or land Weakness prices
1. Expected rise in property prices 2. Excessive demand compared to the supply in the Hong Kong property market Opportunity 3.Expansion of business in other markets
1. Adverse economic conditions across the globe would affect the group due to its presence around the world 2.Volatility in financial markets Threats 3. Expected slow down in private consumption in Hong Kong
Competition
1.Wharf Holdings Limited 2.Hang Lung Group Limited Competitors 3.Sun Hung Kai Properties
doc_356235865.docx