Description
SWOT ANALYSIS OF CHARTER COMMUNICATION
Charter Communications
Parent Company
Charter Communications
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
TV will never be the same
Offering best-in-class Internet and competitive video and phone USP products in residential and commercial markets.
STP
Segment
Customer requiring advanced entertainment and communications,
Target Group
Corporates, Executives, Urban Homes
Positioning
Offering high-quality entertainment and communication services
SWOT Analysis
1. Leader in Internet service. With approximately 2 million residential telephone customers, Charter is the 10th largest provider of landline telephone service 2. High customer service with more than 16000 employees 3. High Brand Equity Strength 4. Highly synchronized operations and market reputation
1. Slow Growth, Debt, Valuations, Declining Margins is a concern Weakness 2. Unutilized capacity in bandwidth usage affects operational efficiency
1. Change in national go-to-market approach and operating strategies designed to create competitive advantage 2. Enhancing products and service to increase revenue per customer, lower transaction costs and extend customer relationship 3. Compelling products, pricing and packaging encourage adoption of fully-featured services throughout the home 4. Charter is starting to see competition emerge from Internet-based video delivery services, such as iTunes and Netflix, which give producers a direct channel to consumers, and even free services such Opportunity as YouTube
1. Competition from satellite and overbuilders for many years, Threats 2. Charter is quite accustomed to competing with ILECs
Competition
1. AMC Networks Inc 2. Cablevision Systems Corporation Competitors 3. Comcast Corporation
doc_901651679.docx
SWOT ANALYSIS OF CHARTER COMMUNICATION
Charter Communications
Parent Company
Charter Communications
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
TV will never be the same
Offering best-in-class Internet and competitive video and phone USP products in residential and commercial markets.
STP
Segment
Customer requiring advanced entertainment and communications,
Target Group
Corporates, Executives, Urban Homes
Positioning
Offering high-quality entertainment and communication services
SWOT Analysis
1. Leader in Internet service. With approximately 2 million residential telephone customers, Charter is the 10th largest provider of landline telephone service 2. High customer service with more than 16000 employees 3. High Brand Equity Strength 4. Highly synchronized operations and market reputation
1. Slow Growth, Debt, Valuations, Declining Margins is a concern Weakness 2. Unutilized capacity in bandwidth usage affects operational efficiency
1. Change in national go-to-market approach and operating strategies designed to create competitive advantage 2. Enhancing products and service to increase revenue per customer, lower transaction costs and extend customer relationship 3. Compelling products, pricing and packaging encourage adoption of fully-featured services throughout the home 4. Charter is starting to see competition emerge from Internet-based video delivery services, such as iTunes and Netflix, which give producers a direct channel to consumers, and even free services such Opportunity as YouTube
1. Competition from satellite and overbuilders for many years, Threats 2. Charter is quite accustomed to competing with ILECs
Competition
1. AMC Networks Inc 2. Cablevision Systems Corporation Competitors 3. Comcast Corporation
doc_901651679.docx