Description
SWOT ANALYSIS OF CHANNEL GUIDE INDIA LIMITED
Channel Guide India Ltd
Parent Company
Channel Guide India Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
It is in the business of producing, distributing, broadcasting, marketing and recording of television programs and informing and entertaining USP through the medium of television.
STP
Segment
Cinema and TV watching Audience
Target Group
Punjabi Audience –Cinema watching
Positioning
Niche broadcasting
SWOT Analysis
1. Channel Guide India “Just TV Punjabi” that caters to the niche sector of broadcasting and is successful 2. Airing popular kids shows like „Junior G? and „Tin Tin? dubbed in Punjabi 3. Just TV has tied up with NDTV Media, the media specialist of the broadcasting sector for advertising sales and strategic consultancy on market research and content Strength 4. Strong presence in the media and entertainment segment
1. Marketing and sales are outsourced hence so no own core competencies 2. Only dependent on Punjabi cinema which is growing at a slow pace 3. Many gaps in Punjabi Cinemas not tapped yet due to less Weakness management expertise
1. Looking to add one more channel, which would also sport the Just TV brand name. 2. Negotiations are on with various partners to launch our Just TV Punjabi channel in the US, the UK and Canadian market. Opportunity 3. Planning to get into Punjabi film production
1. Economic recession and Regulation Threats 2. Growing Regional Producers association with national distributors
Competition
1. Punjabi TV 2. Zee Punjabi Competitors 3. DD
doc_664188621.docx
SWOT ANALYSIS OF CHANNEL GUIDE INDIA LIMITED
Channel Guide India Ltd
Parent Company
Channel Guide India Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
It is in the business of producing, distributing, broadcasting, marketing and recording of television programs and informing and entertaining USP through the medium of television.
STP
Segment
Cinema and TV watching Audience
Target Group
Punjabi Audience –Cinema watching
Positioning
Niche broadcasting
SWOT Analysis
1. Channel Guide India “Just TV Punjabi” that caters to the niche sector of broadcasting and is successful 2. Airing popular kids shows like „Junior G? and „Tin Tin? dubbed in Punjabi 3. Just TV has tied up with NDTV Media, the media specialist of the broadcasting sector for advertising sales and strategic consultancy on market research and content Strength 4. Strong presence in the media and entertainment segment
1. Marketing and sales are outsourced hence so no own core competencies 2. Only dependent on Punjabi cinema which is growing at a slow pace 3. Many gaps in Punjabi Cinemas not tapped yet due to less Weakness management expertise
1. Looking to add one more channel, which would also sport the Just TV brand name. 2. Negotiations are on with various partners to launch our Just TV Punjabi channel in the US, the UK and Canadian market. Opportunity 3. Planning to get into Punjabi film production
1. Economic recession and Regulation Threats 2. Growing Regional Producers association with national distributors
Competition
1. Punjabi TV 2. Zee Punjabi Competitors 3. DD
doc_664188621.docx