Description
SWOT ANALYSIS OF CEVA LOGISTICS

CEVA Logistics

Parent Company

Apollo Management

Freight management, contract logistics, 3PL, distribution, air freight, Category ocean freight

Sector

Transportation & Logistics

Tagline/ Slogan

Making Business Flow

It’s Zero Defect Start -Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets USP mutually agreed KPIs, and limits risk

STP

Large and medium-size national and multinational companies across Segment the globe

Target Group

Automotive, Consumer & Retail, Energy, Industrial, Technology

Positioning

It stands for Operational Excellence

SWOT Analysis

1. It has network in more than 170 countries 2. It has employee strength more than 50,000 3. Best Employer’ awarded in Turkey 4. It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil Strength 5.String financial position and profits

1.Tough competition means limited market share growth 2. Managing a huge workforce across various geographic areas leads to Weakness mismanagement affecting the brand in the process

1.Potential market for company’s products 2.Augmented demand for world-class logistics and warehousing services 3. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial 4.It’s partnership with other companies can be utilized for expansion Opportunity 5.It has a contract with Mercedes-Benz to manage the shipment of

spare which will help to strengthen the image in market

1.Complex tax structure 2.Unorganised sector and competition Threats 3.Different laws in different countries

Competition

1. APL Logistics Americas, Ltd. 2. Caterpillar Logistics Competitors 3.DHL International



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