Description
SWOT ANALYSIS OF CBS
CBS
Parent Company
CBS Corporation
Category
TV channels
Sector
Media and broadcasting
Tagline/ Slogan
Only CBS
USP
Very large and oldest television channels
STP
Segment
Segmenting based on customer’s viewing tastes
Target Group
Across all segments in tv, radio, internet
Positioning
High quality service as it is direct to home connection
SWOT Analysis
1. Innovation in the field of TV and broadcasting 2. Market share leadership with over 20,000 employees 3. Strong brand equity 4. Unique services offers globally 5. CBS works to provide broadcasting that encompasses a variety of perspectives, viewpoints, and backgrounds in order to please its national viewing audience 6. Its most popular programs, TV shows, sitcoms etc which have a true global audience 7. The CW is the only broadcast network that targets adults from the Strength ages of 18-34
1. Limited global presence as compared to a few other global brands 2. Many options available for the customers means high brand Weakness switching
1. Acquisitions and innovations 2. Emerging markets and expansion abroad Opportunity 3. Product and services expansion
4. explore opportunities in new media sectors including streaming of network programming, live shows made just for the Internet, pod casts, and “mob-isodes” of CBS shows
1. Competition and Cheaper technology 2. Economic slowdown 3. External changes (government, politics, taxes, etc) 4. Exchange rate fluctuations 5. Lower cost competitors 6. Today, the Internet poses the biggest threat on television broadcasters. Some of the major rivals include Apple, Joost, YouTube, NetFlix, TiVo, and many others, all of whom offer audiences Threats alternatives to broadcast TV
Competition
1. NBC 2. FOX Competitors 3. CNN
doc_541655483.docx
SWOT ANALYSIS OF CBS
CBS
Parent Company
CBS Corporation
Category
TV channels
Sector
Media and broadcasting
Tagline/ Slogan
Only CBS
USP
Very large and oldest television channels
STP
Segment
Segmenting based on customer’s viewing tastes
Target Group
Across all segments in tv, radio, internet
Positioning
High quality service as it is direct to home connection
SWOT Analysis
1. Innovation in the field of TV and broadcasting 2. Market share leadership with over 20,000 employees 3. Strong brand equity 4. Unique services offers globally 5. CBS works to provide broadcasting that encompasses a variety of perspectives, viewpoints, and backgrounds in order to please its national viewing audience 6. Its most popular programs, TV shows, sitcoms etc which have a true global audience 7. The CW is the only broadcast network that targets adults from the Strength ages of 18-34
1. Limited global presence as compared to a few other global brands 2. Many options available for the customers means high brand Weakness switching
1. Acquisitions and innovations 2. Emerging markets and expansion abroad Opportunity 3. Product and services expansion
4. explore opportunities in new media sectors including streaming of network programming, live shows made just for the Internet, pod casts, and “mob-isodes” of CBS shows
1. Competition and Cheaper technology 2. Economic slowdown 3. External changes (government, politics, taxes, etc) 4. Exchange rate fluctuations 5. Lower cost competitors 6. Today, the Internet poses the biggest threat on television broadcasters. Some of the major rivals include Apple, Joost, YouTube, NetFlix, TiVo, and many others, all of whom offer audiences Threats alternatives to broadcast TV
Competition
1. NBC 2. FOX Competitors 3. CNN
doc_541655483.docx