Description
SWOT ANALYSIS OF CAVENDERS
Cavenders
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Just me and my Cavenders
USP
Providing superb satisfaction and value STP
Segment
Medium and lower cigarettes
Target Group
People looking for a unique taste and value proposition
Positioning
Unique positioning of ‘friendship’ – emotional connect with consumers SWOT Analysis
1. Oldest and most trusted brand 2. A wide range of sizes and flavors to cater to the customer base 3. Produced through state of art production techniques Strength 4. Loyalty among consumers in high
1. Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other newer brands
1.Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
Threats
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco
3. Government regulation and increased taxation Competition
1. Classic Ultra milds 2.Goldflake Competitors 3. Camel
doc_433396696.docx
SWOT ANALYSIS OF CAVENDERS
Cavenders
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Just me and my Cavenders
USP
Providing superb satisfaction and value STP
Segment
Medium and lower cigarettes
Target Group
People looking for a unique taste and value proposition
Positioning
Unique positioning of ‘friendship’ – emotional connect with consumers SWOT Analysis
1. Oldest and most trusted brand 2. A wide range of sizes and flavors to cater to the customer base 3. Produced through state of art production techniques Strength 4. Loyalty among consumers in high
1. Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other newer brands
1.Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
Threats
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco
3. Government regulation and increased taxation Competition
1. Classic Ultra milds 2.Goldflake Competitors 3. Camel
doc_433396696.docx