SWOT ANALYSIS OF CATHAY PACIFIC

Description
SWOT ANALYSIS OF CATHAY PACIFIC

Cathay Pacific

Parent Company

Swire Pacific

Category

International

Sector

Airlines

Tagline/ Slogan

Great Service. Great People. Great Fares.

USP

Premium Airline, Upper Middle Class, Middle Class

STP

Segment

Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class

Positioning

Premium

SWOT

1. Present in the Airline market for a long time 2. Satisfied Customer Base 3. It carries nearly 30 million passengers a year 4. The number of aircraft fleet size is nearly 140 Strength 5. Over 110 destinations are covered in over 35 countries

1. Relying Heavily on International Onward Moving Traffic 2. Limited market share due to extremely tough competition in the Weakness airlines segment

1. Can Leverage on the dedicated set of customer owing to the airline being in existence for a long time Opportunity 2. More popular international destinations

1. Rising Fuel Costs 2. Rising Labour Costs Threats 3. Increasing Competition in SE Market

Competition

Air india Jet Airways Competitors Singapore Airlines



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