Description
SWOT ANALYSIS OF CARTOON NETWORK
Cartoon Network
Parent Company
Turner Broadcasting System (a Time Warner company)
Category
Children Entertainment Channel
Sector
Media and Entertainment
Tagline/ Slogan
This is Cartoon Network
USP
Wide variety of cartoons available for all age groups
STP
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to 15 (Kids)
Positioning
The place for the best cartoons for children
SWOT Analysis
1.The most popular cartoon channel brand preferred by children 2.Organises various contests and events for children Strength 3.High variety of cartoons and programs
1.Repetitive programs Weakness 2.Individually the channels are highly priced
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made Opportunity 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys Threats 5.Other channels
Competition
1. Disney channel Competitors 2.Pogo
doc_431980825.docx
SWOT ANALYSIS OF CARTOON NETWORK
Cartoon Network
Parent Company
Turner Broadcasting System (a Time Warner company)
Category
Children Entertainment Channel
Sector
Media and Entertainment
Tagline/ Slogan
This is Cartoon Network
USP
Wide variety of cartoons available for all age groups
STP
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to 15 (Kids)
Positioning
The place for the best cartoons for children
SWOT Analysis
1.The most popular cartoon channel brand preferred by children 2.Organises various contests and events for children Strength 3.High variety of cartoons and programs
1.Repetitive programs Weakness 2.Individually the channels are highly priced
1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made Opportunity 3. Can go to schools and involve kids on DIY activities directly
1. Videogames 2. Internet 3. Outdoor games 4.Toys Threats 5.Other channels
Competition
1. Disney channel Competitors 2.Pogo
doc_431980825.docx