Description
SWOT ANALYSIS OF CARLSON HOTEL
Carlson Hotels Parent Company Category Sector Tagline/ Slogan USP Carlson Rezidor Hotel Group Hotels and Resorts Tourism and Hospitality Worldwide World Class Hospitality and travel Innovation in services offered STP Segment Target Group Upscale, Mid-market, upper mid-scale Business travelers, leisure travelers, honeymooners Consistent, high quality and innovative service for customers belonging to variety of segments SWOT Analysis 1. Innovations in service (eg. First hotel with complimentary internet connection) 2. Owns above 1300 hotels in more than 150 countries across the globe 3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth 4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin Strength 5. High customer satisfaction 1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline Weakness 2. Limited market share due to tough competition from international and domestic players
Positioning
Opportunity
1. The current market will lead to growth of mid-market segment 2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio 3. BRICS countries are said to be the emerging markets in the hospitality sector 1. Other International chains are entering new markets like India, Brazil as well 2. There is political turbulence, globally, which may hamper the hospitality sector Competition 1.Marriott International 2.Best Western Hotels 3.Hyatt Hotels 4. Hilton 5. Starwood
Threats
Competitors
6. Wyndham
doc_625623287.docx
SWOT ANALYSIS OF CARLSON HOTEL
Carlson Hotels Parent Company Category Sector Tagline/ Slogan USP Carlson Rezidor Hotel Group Hotels and Resorts Tourism and Hospitality Worldwide World Class Hospitality and travel Innovation in services offered STP Segment Target Group Upscale, Mid-market, upper mid-scale Business travelers, leisure travelers, honeymooners Consistent, high quality and innovative service for customers belonging to variety of segments SWOT Analysis 1. Innovations in service (eg. First hotel with complimentary internet connection) 2. Owns above 1300 hotels in more than 150 countries across the globe 3. Their Ambition 2015 strategy (To be No 1) has led to rapid growth 4. Partnership with travel agents and optimization of revenue is helping them increase their profit margin Strength 5. High customer satisfaction 1. Downturn of market puts more pressure on them to meet even their cost with around 100 hotels in the pipeline Weakness 2. Limited market share due to tough competition from international and domestic players
Positioning
Opportunity
1. The current market will lead to growth of mid-market segment 2. Alliance with Rezidor hotels has added more hotels and more value to Carlson’s portfolio 3. BRICS countries are said to be the emerging markets in the hospitality sector 1. Other International chains are entering new markets like India, Brazil as well 2. There is political turbulence, globally, which may hamper the hospitality sector Competition 1.Marriott International 2.Best Western Hotels 3.Hyatt Hotels 4. Hilton 5. Starwood
Threats
Competitors
6. Wyndham
doc_625623287.docx