Description
SWOT ANALYSIS OF CARDINAL HEALTH
Cardinal Health
Parent Company
Cardinal Health
Category
Pharmaceutical
Sector
Healthcare
Tagline/ Slogan
Essential to care
Cardinal health is world’s leading medical service provider which USP improves cost effectiveness of healthcare.
STP
Segment
Pharmaceutical distribution services
Target Group
Pharmacies, hospitals & ambulatory service providers
Cardinal health acts as backend to healthcare service providing distribution services to pharmacies, hospitals, ambulatory units so that they can concentrate on providing top quality healthcare services to Positioning their patients.
SWOT Analysis
1. Acquisition of some big companies means that they have considerable presence in oncology segment 2. innovative advertising solutions such as Pharmacy Health network 3. More than 30,000 well trained employees worldwide 4. Launch of Pyxis MedStation which helps in accurate monitoring of drug administration 5. Distribution of pharmaceuticals and medical products in over 60,000 Strength locations
1. Medical segment of cardinal health has suffered from commodity 2. Company suffered negative image during DEA investigation of its Weakness painkiller drug Oxycodone
1. They have acquired Yong Yu in china which gives them considerable opportunities in emerging market & broadens their portfolio 2. Opportunity to improve footprint in independent pharmacy via Opportunity acquisition of Kinray
3. Need to improve branding to survive in increasing competition
1. Stringent regulation in healthcare industry 2. Disruption of manufacturing supply chain due natural disasters Threats 3. Global economic slowdown
Competition
1. McKesson pharmaceutical 2. AmerisourceBergen Competitors 3. Owens & Minor Inc.
doc_422280126.docx
SWOT ANALYSIS OF CARDINAL HEALTH
Cardinal Health
Parent Company
Cardinal Health
Category
Pharmaceutical
Sector
Healthcare
Tagline/ Slogan
Essential to care
Cardinal health is world’s leading medical service provider which USP improves cost effectiveness of healthcare.
STP
Segment
Pharmaceutical distribution services
Target Group
Pharmacies, hospitals & ambulatory service providers
Cardinal health acts as backend to healthcare service providing distribution services to pharmacies, hospitals, ambulatory units so that they can concentrate on providing top quality healthcare services to Positioning their patients.
SWOT Analysis
1. Acquisition of some big companies means that they have considerable presence in oncology segment 2. innovative advertising solutions such as Pharmacy Health network 3. More than 30,000 well trained employees worldwide 4. Launch of Pyxis MedStation which helps in accurate monitoring of drug administration 5. Distribution of pharmaceuticals and medical products in over 60,000 Strength locations
1. Medical segment of cardinal health has suffered from commodity 2. Company suffered negative image during DEA investigation of its Weakness painkiller drug Oxycodone
1. They have acquired Yong Yu in china which gives them considerable opportunities in emerging market & broadens their portfolio 2. Opportunity to improve footprint in independent pharmacy via Opportunity acquisition of Kinray
3. Need to improve branding to survive in increasing competition
1. Stringent regulation in healthcare industry 2. Disruption of manufacturing supply chain due natural disasters Threats 3. Global economic slowdown
Competition
1. McKesson pharmaceutical 2. AmerisourceBergen Competitors 3. Owens & Minor Inc.
doc_422280126.docx