Description
SWOT ANALYSIS OF CANADIAN PACIFIC RAILWAY

Canadian Pacific Railway

Parent Company

Canadian Pacific Railway Limited

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

More than just rail

Partnerships with terminals, ports, highways, airports, and USP governments

STP

Segment

Business which requires transportation and logistics services

Transportation services for intermodal containers, coal, grain, and Target Group industrial and consumer products

Provider of integrated, multi-modal transportation solutions and customized logistics services that go far beyond rail, right into the heart Positioning of your business

SWOT Analysis

1. More than 15000 employees and rail-track network of 14000 miles 2. Strong alliances with partners to provide logistics services and land transportation 3. State-of-the-art technology has modernized railway industry 4. Owns a large number of large yards and repair shops across their system Strength 5. Good network and strong brand reputation

1. Low penetration of the market as there is a huge untapped market 2. Limited product line and customer base Weakness 3. Lack of international operations

1. Increasing penetration of market through joint ventures 2. Entering to other markets Opportunity 3. Expanding product/ service line

Threats

1. Slowdown in economy 2. Increasing fuel prices

3. Intense competition

Competition

1. BNSF 2. CSX Transportation Competitors 3. Canadian National Railway Company



doc_908019310.docx
 

Attachments

Back
Top