Description
SWOT ANALYSIS OF CANADIAN NATIONAL
Canadian National
Parent Company
Canadian National Railway Company
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
North America’s Railroad
USP
Canada’s only transcontinental railway company
STP
Segment
Business which requires transportation and logistics services
Transportation services for coal, forest products, petroleum and Target Group chemicals, and grain and fertilizers
Positioning
Canada's leading railroad and one of the largest in North America
SWOT Analysis
1. Largest railway in Canada, in terms of revenue and physical size of its rail network 2. 22000 employees and approximately 20,000+ miles of track network 3. Diversified and balanced portfolio of goods 4. Serves close to three fourth of the U.S. population and all major Canadian markets Strength 5. Strong brand reputation in the industry
1. Overdependence on Canadian market 2. Decreasing gross profit margins Weakness 3. Low scale of international operations compared to its peers
1. Strategic acquisitions to increase market share 2. Growth in global fertilizers and agricultural chemical s sector Opportunity 3. Increasing demand of coal in US
1. Slowdown in US economy 2. Intense competition Threats 3. Regulatory conditions
Competition
1. Canadian Pacific Railway Ltd. 2. CSX Competitors 3. BNSF
doc_355649565.docx
SWOT ANALYSIS OF CANADIAN NATIONAL
Canadian National
Parent Company
Canadian National Railway Company
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
North America’s Railroad
USP
Canada’s only transcontinental railway company
STP
Segment
Business which requires transportation and logistics services
Transportation services for coal, forest products, petroleum and Target Group chemicals, and grain and fertilizers
Positioning
Canada's leading railroad and one of the largest in North America
SWOT Analysis
1. Largest railway in Canada, in terms of revenue and physical size of its rail network 2. 22000 employees and approximately 20,000+ miles of track network 3. Diversified and balanced portfolio of goods 4. Serves close to three fourth of the U.S. population and all major Canadian markets Strength 5. Strong brand reputation in the industry
1. Overdependence on Canadian market 2. Decreasing gross profit margins Weakness 3. Low scale of international operations compared to its peers
1. Strategic acquisitions to increase market share 2. Growth in global fertilizers and agricultural chemical s sector Opportunity 3. Increasing demand of coal in US
1. Slowdown in US economy 2. Intense competition Threats 3. Regulatory conditions
Competition
1. Canadian Pacific Railway Ltd. 2. CSX Competitors 3. BNSF
doc_355649565.docx