Description
SWOT ANALYSIS OF CAMPO VIEJO
Campo Viejo
Parent Company
Pernod Ricard
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Campo Viejo. Pure Spanish Character.
Campo Viejo wines are at the forefront of Rioja wine making with a state-of-the-art sustainable winery and award winning Spanish wines USP to suit every palate. STP
Segment
Individuals seeking a premium wine beverage
Target Group
Young Men & Women from the upper middle class
Deep cherry color that suggests a young, vibrant wine. Rich and intense ripe red fruit with oak nuances and subtle tones of vanilla and Positioning sweet spices. SWOT Analysis
1. The drink appeals to a wider audience and tends to offer some flexibility when pairing. Pairs perfectly with pasta, poultry and fresh light cheeses, grilled chicken and small bites. 2. Price leadership. The wine is available at an affordable price. 3. Bottle recognition & different dispensing instruments. 4. Availability. Campo Viejo wines can be easily found at local grocers Strength and wines shops.
1. Limited varieties offered by the company. Only 3 varieties are popular amongst the masses. 2. Misuse of brand name for fake beverages affects sales Weakness 3. Lower presence globally. It is primarily famous in Spain & other
European countries.
1. Less trade barriers give an opportunity for expansion globally Opportunity 2. Prospective consumers are growing rapidly
1. The wine industry has slowed down in the past few years. Threats 2. Competitors increasing their market share in Spain. Competition
1. Ribera del Duero Competitors 2. Priorato
doc_160083093.docx
SWOT ANALYSIS OF CAMPO VIEJO
Campo Viejo
Parent Company
Pernod Ricard
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Campo Viejo. Pure Spanish Character.
Campo Viejo wines are at the forefront of Rioja wine making with a state-of-the-art sustainable winery and award winning Spanish wines USP to suit every palate. STP
Segment
Individuals seeking a premium wine beverage
Target Group
Young Men & Women from the upper middle class
Deep cherry color that suggests a young, vibrant wine. Rich and intense ripe red fruit with oak nuances and subtle tones of vanilla and Positioning sweet spices. SWOT Analysis
1. The drink appeals to a wider audience and tends to offer some flexibility when pairing. Pairs perfectly with pasta, poultry and fresh light cheeses, grilled chicken and small bites. 2. Price leadership. The wine is available at an affordable price. 3. Bottle recognition & different dispensing instruments. 4. Availability. Campo Viejo wines can be easily found at local grocers Strength and wines shops.
1. Limited varieties offered by the company. Only 3 varieties are popular amongst the masses. 2. Misuse of brand name for fake beverages affects sales Weakness 3. Lower presence globally. It is primarily famous in Spain & other
European countries.
1. Less trade barriers give an opportunity for expansion globally Opportunity 2. Prospective consumers are growing rapidly
1. The wine industry has slowed down in the past few years. Threats 2. Competitors increasing their market share in Spain. Competition
1. Ribera del Duero Competitors 2. Priorato
doc_160083093.docx