Description
SWOT ANALYSIS OF CAMPBELL SOUP
Campbell Soup
Parent Company
Campbell Soup Company
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
It's Amazing What Soup Can Do! ; Mmm Mmm Good
USP
Continuously delivering innovative & high quality products
STP
Product segments: the simple meals division, which consists largely of soups, the baked snacks division and the health beverages division Segment consisting of juices, etc.
Target Group
Housewives, chefs, restaurants
Positioning
Nourishing people’s lives everywhere, every day
SWOT Analysis
1. Steady sales figures over the years 2. SubstantialMarket Share in Retail Sales of U.S. in the Wet Soup category 3. Promising breakthrough innovation 4. Low production costs due to large size of the company ensure that prices 20- 25% higher than generic brands while maintaining a high level of quality Strength 5. Campbell’s products are sold in 120 countries around the globe
1. Gross margins were impacted by cost inflation 2.Rise in raw material costsas well as volatile gas prices Weakness 3.Extremely competitive soup market
1.Stabilizing and then profitably growing its North America soup and simple meals business 2. Expanding its international presence, particularly in emerging markets 3. Continuing to grow its healthy beverages and baked snacks businesses 4. Leveraging on the initial success of integration of Bolthouse into Opportunity Campbell’s business for future growth
1. Growing share of private label in the condensed soup market as it may affect pricing structure of Campbell 2.Low adoption rates of new productsas it might lead to heavy promotional and marketing spends thus reducing margins Threats 3. Laws and regulations on the safety of meat products used
Competition
1. General Mills 2. H.J. Heinz Company Competitors 3. Nestle S.A.
doc_346233697.docx
SWOT ANALYSIS OF CAMPBELL SOUP
Campbell Soup
Parent Company
Campbell Soup Company
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
It's Amazing What Soup Can Do! ; Mmm Mmm Good
USP
Continuously delivering innovative & high quality products
STP
Product segments: the simple meals division, which consists largely of soups, the baked snacks division and the health beverages division Segment consisting of juices, etc.
Target Group
Housewives, chefs, restaurants
Positioning
Nourishing people’s lives everywhere, every day
SWOT Analysis
1. Steady sales figures over the years 2. SubstantialMarket Share in Retail Sales of U.S. in the Wet Soup category 3. Promising breakthrough innovation 4. Low production costs due to large size of the company ensure that prices 20- 25% higher than generic brands while maintaining a high level of quality Strength 5. Campbell’s products are sold in 120 countries around the globe
1. Gross margins were impacted by cost inflation 2.Rise in raw material costsas well as volatile gas prices Weakness 3.Extremely competitive soup market
1.Stabilizing and then profitably growing its North America soup and simple meals business 2. Expanding its international presence, particularly in emerging markets 3. Continuing to grow its healthy beverages and baked snacks businesses 4. Leveraging on the initial success of integration of Bolthouse into Opportunity Campbell’s business for future growth
1. Growing share of private label in the condensed soup market as it may affect pricing structure of Campbell 2.Low adoption rates of new productsas it might lead to heavy promotional and marketing spends thus reducing margins Threats 3. Laws and regulations on the safety of meat products used
Competition
1. General Mills 2. H.J. Heinz Company Competitors 3. Nestle S.A.
doc_346233697.docx