Description
SWOT ANALYSIS OF CAMALGORI
Camalgori
Parent Company
Ensemble S.R.L.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Creativity, Quality and Harmony
Perfectly blended Italian fabrics mixed with advanced and innovative USP designs STP
Segment
People interested in specialized and exciting couture
Target Group
Individuals with a stylish attitude and high purchasing power
Elegant clothes with a contemporary feel ,always in line with the Positioning continual changes in the world of fashion SWOT Analysis
1. Established brand image in Europe 2. Trying to meet the requirements of the changing markets 3.Camalgori collection has been distributed in boutiques worldwide since the last 12 years 4.Italian fashion with a chic and modern attitude 5.They have their presence in Japan, China, USA, Korea, Taiwan and Strength other eastern countries
1.Have not been able to establish their online retail well 2.Do not have presence in a lot of countries reducing their customer Weakness base
Opportunity
1.Expansion into segments other than clothes like perfumes , watches
etc. 2.Online retail gaining a large amount of importance 3.Global expansion and acquisitions in non European countries
1.Competitors who have much more global presence 2.Economic downturn has an effect on their presence in USA Threats 3.Price wars with other brands in similar segments Competition
1.Miu Miu 2.Fratelli Corneliani Competitors 3.Maxmara
doc_904103578.docx
SWOT ANALYSIS OF CAMALGORI
Camalgori
Parent Company
Ensemble S.R.L.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Creativity, Quality and Harmony
Perfectly blended Italian fabrics mixed with advanced and innovative USP designs STP
Segment
People interested in specialized and exciting couture
Target Group
Individuals with a stylish attitude and high purchasing power
Elegant clothes with a contemporary feel ,always in line with the Positioning continual changes in the world of fashion SWOT Analysis
1. Established brand image in Europe 2. Trying to meet the requirements of the changing markets 3.Camalgori collection has been distributed in boutiques worldwide since the last 12 years 4.Italian fashion with a chic and modern attitude 5.They have their presence in Japan, China, USA, Korea, Taiwan and Strength other eastern countries
1.Have not been able to establish their online retail well 2.Do not have presence in a lot of countries reducing their customer Weakness base
Opportunity
1.Expansion into segments other than clothes like perfumes , watches
etc. 2.Online retail gaining a large amount of importance 3.Global expansion and acquisitions in non European countries
1.Competitors who have much more global presence 2.Economic downturn has an effect on their presence in USA Threats 3.Price wars with other brands in similar segments Competition
1.Miu Miu 2.Fratelli Corneliani Competitors 3.Maxmara
doc_904103578.docx