Description
SWOT ANALYSIS OF CAFE COFFEE DAY
Café Coffee Day (CCD)
Parent Company
Café Coffee Day (CCD)
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
A lot can happen over coffee
USP
Most recognizable and affordable brand in India
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
Positioning
India's favorite coffee shop, for the young and the young at heart
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3.Excellent ambience and service 4.Over 1000 outlets and 300,000 visitors per day Strength 5. It produces/grows the coffee it serves hence reducing the cost.
Weakness
1. High competition in this segment
1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Merchandising. Opportunity 4. Tie ups with other companies for promotion
1.Entry of foreign players like starbucks 2.Dependent on Govt commodity rates Threats 3. Large unorganized market.
Competition
1.Star Bucks 2.Barista 3.Mochas Competitors 4.Costa Coffee
doc_813086458.docx
SWOT ANALYSIS OF CAFE COFFEE DAY
Café Coffee Day (CCD)
Parent Company
Café Coffee Day (CCD)
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
A lot can happen over coffee
USP
Most recognizable and affordable brand in India
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
Positioning
India's favorite coffee shop, for the young and the young at heart
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3.Excellent ambience and service 4.Over 1000 outlets and 300,000 visitors per day Strength 5. It produces/grows the coffee it serves hence reducing the cost.
Weakness
1. High competition in this segment
1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Merchandising. Opportunity 4. Tie ups with other companies for promotion
1.Entry of foreign players like starbucks 2.Dependent on Govt commodity rates Threats 3. Large unorganized market.
Competition
1.Star Bucks 2.Barista 3.Mochas Competitors 4.Costa Coffee
doc_813086458.docx