Description
SWOT ANALYSIS OF CADBURY TEMPTATION
Cadbury's Temptations
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Too Good to share
The Cadbury Temptations range is available in 5 delicious flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black USP Forest and Old Jamaica.
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate which is too good to share
SWOT Analysis
1. Big brand name Cadburys 2. Good advertising 3. Excellent reach and distribution 4. Five flavor variants- Roast Almond Coffee, Honey Apricot, Mint Strength Crunch, Black Forest and Old Jamaica.
Weakness
1.Food products have a limited shelf life
1.Untapped rural markets Opportunity 2.Better product packaging and preservation
3.Leverage Cadburys successful brand
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
Competition
1. Amul chocolates 2. Mars and other imported brands Competitors 3. Ferrero Rocher
doc_827423773.docx
SWOT ANALYSIS OF CADBURY TEMPTATION
Cadbury's Temptations
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Too Good to share
The Cadbury Temptations range is available in 5 delicious flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black USP Forest and Old Jamaica.
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate which is too good to share
SWOT Analysis
1. Big brand name Cadburys 2. Good advertising 3. Excellent reach and distribution 4. Five flavor variants- Roast Almond Coffee, Honey Apricot, Mint Strength Crunch, Black Forest and Old Jamaica.
Weakness
1.Food products have a limited shelf life
1.Untapped rural markets Opportunity 2.Better product packaging and preservation
3.Leverage Cadburys successful brand
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
Competition
1. Amul chocolates 2. Mars and other imported brands Competitors 3. Ferrero Rocher
doc_827423773.docx