Description
SWOT ANALYSIS OF CADBURY PERK
Perk
Parent Company
Cadbury(Kraft)
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de
USP
Chocolate covered wafer
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A energy chocolate which can be had anywhere anytime
SWOT Analysis
1. Big brand name Cadburys 2. Good advertising 3. Difference Taste and Positioning Strength 4. Positioned as Wafer, a snack
Weakness
1. Food products have a limited shelf life
1.Untapped rural markets Opportunity 2.More Flavor Options
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
3. Sweet Wafers
Competition
1.Nestle Kitkat 2.Rikwik Competitors 3.Wafers Local
doc_120302108.docx
SWOT ANALYSIS OF CADBURY PERK
Perk
Parent Company
Cadbury(Kraft)
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de
USP
Chocolate covered wafer
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A energy chocolate which can be had anywhere anytime
SWOT Analysis
1. Big brand name Cadburys 2. Good advertising 3. Difference Taste and Positioning Strength 4. Positioned as Wafer, a snack
Weakness
1. Food products have a limited shelf life
1.Untapped rural markets Opportunity 2.More Flavor Options
1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes
3. Sweet Wafers
Competition
1.Nestle Kitkat 2.Rikwik Competitors 3.Wafers Local
doc_120302108.docx