Description
SWOT ANALYSIS OF CADBURY OREO
Cadbury's Oreo
Parent Company
Cadbury's(Kraft)
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
World's Number 1 Biscuit
USP
World's largest selling Biscuits, World's number 1 biscuit
STP
Segment
Quality conscious children and adults
Target Group
Children and Youth
Positioning
The biscuit with goodness of milk
SWOT Analysis
1. Low cost 2. Perceived as the world's number one biscuit 3. Good product quality and packaging Strength 4. Leadership in world for sandwich category
Weakness
1. Limited target audience i.e. people who prefer chocolate based biscuits
1. Tie-up with corporates/hotel chains Opportunity 2. Launch various flavours for the cream e.g. Treat-O
1. Severe threat from wafer and salted snacks segment 2. Similar biscuit categories e.g. Sandwich Biscuits 3. Chocolates Threats 4. Poor copies
Competition
1. Britannia Bourbon Competitors 2. ITC Sunfeast Sandwich Biscuits
3. Parle Hide n Seek
doc_988852556.docx
SWOT ANALYSIS OF CADBURY OREO
Cadbury's Oreo
Parent Company
Cadbury's(Kraft)
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
World's Number 1 Biscuit
USP
World's largest selling Biscuits, World's number 1 biscuit
STP
Segment
Quality conscious children and adults
Target Group
Children and Youth
Positioning
The biscuit with goodness of milk
SWOT Analysis
1. Low cost 2. Perceived as the world's number one biscuit 3. Good product quality and packaging Strength 4. Leadership in world for sandwich category
Weakness
1. Limited target audience i.e. people who prefer chocolate based biscuits
1. Tie-up with corporates/hotel chains Opportunity 2. Launch various flavours for the cream e.g. Treat-O
1. Severe threat from wafer and salted snacks segment 2. Similar biscuit categories e.g. Sandwich Biscuits 3. Chocolates Threats 4. Poor copies
Competition
1. Britannia Bourbon Competitors 2. ITC Sunfeast Sandwich Biscuits
3. Parle Hide n Seek
doc_988852556.docx