Description
SWOT ANALYSIS OF CADBURY GEM
Cadbury’s Gems
Parent Company
Cadbury
Category
Confectionery
Sector
FMCG
Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Tagline/ Slogan Pasand
USP
The taste of chocolate in the size of a toffee STP
Segment
Confectionery for everyone
Kids and adults who like something which provides the taste of a Target Group chocolate in the size of a toffee, and that too in different colors
A little button of chocolate covered with colorful candy shell with Positioning attractive packaging SWOT Analysis
1. Attractive packaging for children 2. Popular amongst kids 3. Not many competitors have come up with similar products 4. Different colors provide it with an added selling point amongst kids 5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up 6. Good distribution and availability of the product Strength 7. Strong brand name of the parent company adds value
1. Being a popular brand it gets replicated by fake products Weakness 2. Chocolates in smaller packages have eaten into its market share
1. Use non-traditional means for promoting the product 2. Come up with different shapes of packaging that shall make it Opportunity even more popular amongst kids
1. Competitors like Nestle can anytime come up with such a product 2. Using colors always poses a threat of some competitor defaming it Threats for not being healthy Competition
1. Nutties Competitors 2. Malteasers
doc_309130462.docx
SWOT ANALYSIS OF CADBURY GEM
Cadbury’s Gems
Parent Company
Cadbury
Category
Confectionery
Sector
FMCG
Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Tagline/ Slogan Pasand
USP
The taste of chocolate in the size of a toffee STP
Segment
Confectionery for everyone
Kids and adults who like something which provides the taste of a Target Group chocolate in the size of a toffee, and that too in different colors
A little button of chocolate covered with colorful candy shell with Positioning attractive packaging SWOT Analysis
1. Attractive packaging for children 2. Popular amongst kids 3. Not many competitors have come up with similar products 4. Different colors provide it with an added selling point amongst kids 5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up 6. Good distribution and availability of the product Strength 7. Strong brand name of the parent company adds value
1. Being a popular brand it gets replicated by fake products Weakness 2. Chocolates in smaller packages have eaten into its market share
1. Use non-traditional means for promoting the product 2. Come up with different shapes of packaging that shall make it Opportunity even more popular amongst kids
1. Competitors like Nestle can anytime come up with such a product 2. Using colors always poses a threat of some competitor defaming it Threats for not being healthy Competition
1. Nutties Competitors 2. Malteasers
doc_309130462.docx