Description
SWOT ANALYSIS OF CADBURY BOURNVITA
Cadbury's Bournvita
Parent Company
Cadbury(Kraft)
Category
Energy Drink
Sector
Food Products
Real Achievers who have grown up on Bournvita; Tagline/ Slogan Upbringing' to 'Intelligence; Good upbringing
USP
Chocolate beverage food drink
STP
Segment
Chocolate based health drink for children
Young growing children from the middle and Target Group upper class
Chocolate health drink to make kids stronger and Positioning sharper
SWOT Analysis
1.Big brand visibility 2.Good advertising 3.Excellent reach and distribution 4.Continuously re-invented itself in terms of product, packaging, promotion & distribution Strength 5.Flavor Options (Caramel, 5 Star etc)
1.Food products have a limited shelf life Weakness 2.Doesn't mix well with cold milk
1.Untapped rural markets 2.Better product packaging and preservation 3.Leverage Cadburys successful brand Opportunity 4. Relaunch of children based contests like BQC
1.More chocolate based milk drinks in market 2.Children prefer more flavors like strawberry, Threats rose milk
Competition
1.Milo 2.Horlicks 3.Boost Competitors 4.Complan
doc_820168938.docx
SWOT ANALYSIS OF CADBURY BOURNVITA
Cadbury's Bournvita
Parent Company
Cadbury(Kraft)
Category
Energy Drink
Sector
Food Products
Real Achievers who have grown up on Bournvita; Tagline/ Slogan Upbringing' to 'Intelligence; Good upbringing
USP
Chocolate beverage food drink
STP
Segment
Chocolate based health drink for children
Young growing children from the middle and Target Group upper class
Chocolate health drink to make kids stronger and Positioning sharper
SWOT Analysis
1.Big brand visibility 2.Good advertising 3.Excellent reach and distribution 4.Continuously re-invented itself in terms of product, packaging, promotion & distribution Strength 5.Flavor Options (Caramel, 5 Star etc)
1.Food products have a limited shelf life Weakness 2.Doesn't mix well with cold milk
1.Untapped rural markets 2.Better product packaging and preservation 3.Leverage Cadburys successful brand Opportunity 4. Relaunch of children based contests like BQC
1.More chocolate based milk drinks in market 2.Children prefer more flavors like strawberry, Threats rose milk
Competition
1.Milo 2.Horlicks 3.Boost Competitors 4.Complan
doc_820168938.docx