Description
SWOT ANALYSIS OF C.H. ROBINSON WORLDWIDE

C.H. Robinson Worldwide

Parent Company

C.H. Robinson Worldwide

Category

Air Courier

Sector

Transport & Logistics

Tagline/ Slogan

Get You There Faster; Your Voice. Your Vote. Our Motivation.

USP

Global provider of multimodal transportation services

STP

Companies who require rail, intermodal, and rail-to-truck transload Segment services

Target Group

Large companies who need this service internationally and nationally

Positioning

One of the world's largest third party logistics providers

SWOT Analysis

1.One of the Largest logistics service provider; a fortune 500 company 2.Network of more than 235 offices worldwide with workforce of approximately 8500 employees 3.Strong brand equity 4.Better pricing power Strength 5. Excellent brand presence and service to customers

1.Dependence on transportation providers 2. Since this is a competitive segment, the market share growth is limited Weakness 3.Limited market share growth

1. Tie-ups with corporate and business houses 2.New markets like the emerging economies Opportunity 3.Rising demand for modal services

1.Cheaper technology 2.Policy changes and increasing fuel prices Threats 3.Fluctuations in exchange rates

Competition

1.Ryder 2.Transplace Competitors 3.UPS supply chain



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