Description
SWOT ANALYSIS OF BURTON MENSWEAR
Burton Menswear
Parent Company
Burton Menswear
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Burton Menswear London
USP
Men’s Fashion STP
Segment
Mid Economy to Premium apparel segment
Target Group
Urban Men from the upper middle class
Positioning
Fulfilling fashion needs for men SWOT Analysis
1. An established fashion house 2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service 3. Established a niche for itself in Men’s clothing Strength 4. High product reputation and brand presence
1.Has to maintain its brand image and hence a lot of money is spent in maintaining it 2. Limited brand penetration and recall globally compared to Weakness competitors
1.To expand its product line to cover all the fashion needs for men 2.To open more outlets in the emerging countries with the amount of increase in the disposable income Opportunity 3. Sponsorships for fashion events to boost brand presence
1.Intense Competition 2.Ease of substitutes Threats 3.Imitation of fashion by other fashion houses and local competitors Competition
1.Dillon 2.Debenhams Competitors 3.Next
doc_408619388.docx
SWOT ANALYSIS OF BURTON MENSWEAR
Burton Menswear
Parent Company
Burton Menswear
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Burton Menswear London
USP
Men’s Fashion STP
Segment
Mid Economy to Premium apparel segment
Target Group
Urban Men from the upper middle class
Positioning
Fulfilling fashion needs for men SWOT Analysis
1. An established fashion house 2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service 3. Established a niche for itself in Men’s clothing Strength 4. High product reputation and brand presence
1.Has to maintain its brand image and hence a lot of money is spent in maintaining it 2. Limited brand penetration and recall globally compared to Weakness competitors
1.To expand its product line to cover all the fashion needs for men 2.To open more outlets in the emerging countries with the amount of increase in the disposable income Opportunity 3. Sponsorships for fashion events to boost brand presence
1.Intense Competition 2.Ease of substitutes Threats 3.Imitation of fashion by other fashion houses and local competitors Competition
1.Dillon 2.Debenhams Competitors 3.Next
doc_408619388.docx