Description
SWOT ANALYSIS OF BURGER KING
Burger King
Parent Company
Burger King
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Where kids are King; Chicken the way you like it
USP
Lot of burger varieties
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
The best in burgers
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2. Burger King serves a lot of burgers that is typically not available in other fast food restaurant. 3. Product differentiation with large size. 4. Growth model not very capital intensive. Strength 5. Strong brand equity in fast food.
1.High fat and high calorie food not good for health conscious people 2.Franchise management 3. Burger King does not advertise their products like their competitors Weakness 4. Lesser international appeal.
1.Introduce home delivery 2. Open new branches and outlets. 3. Advertise more. 4. Product improvement, tailoring it as per tastes of people around Opportunity the world.
1.Threat from other eating joints/restaurants 2. Health concerns among general public. Threats 3. Food costs are rising higher than standard inflation
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_907321933.docx
SWOT ANALYSIS OF BURGER KING
Burger King
Parent Company
Burger King
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Where kids are King; Chicken the way you like it
USP
Lot of burger varieties
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
The best in burgers
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2. Burger King serves a lot of burgers that is typically not available in other fast food restaurant. 3. Product differentiation with large size. 4. Growth model not very capital intensive. Strength 5. Strong brand equity in fast food.
1.High fat and high calorie food not good for health conscious people 2.Franchise management 3. Burger King does not advertise their products like their competitors Weakness 4. Lesser international appeal.
1.Introduce home delivery 2. Open new branches and outlets. 3. Advertise more. 4. Product improvement, tailoring it as per tastes of people around Opportunity the world.
1.Threat from other eating joints/restaurants 2. Health concerns among general public. Threats 3. Food costs are rising higher than standard inflation
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_907321933.docx