Description
SWOT ANALYSIS OF BUNNIES BY THE BAY
Bunnies By the Bay
Parent Company
BUNNIES BY THE BAY (BBB)
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Give Glad Dreams
USP
Bunny toys
STP
Segment
Toys and accessories for children & kids
Target Group
Children and parents from the urban middle class
Image based positioning – All toys are bunny-based and the products Positioning are given a soft color to create an image in the minds of the consumer
SWOT Analysis
1. One of the leading toy manufacturing companies, concentrating on bunny-related toys and baby comforters. 2. Very well established distribution across The united states of America. 3. Effective brand building of toys through online mediums. 4. Sufficient background base on the business considering the tenure Strength that the business has been operating
1. Distribution centers are limited only to The United States of America 2. Brand building of toys over-shadows its baby-comforters and Weakness accessories
1. A significant shift from middle income to high income group is expected within the next few years in USA 2. The approach to online purchasing has changed and people are more comfortable buying baby products online Opportunity 3. Growing market for toys in developing countries like India.
1. Bunny related cartoons are not so popular these days, hence the sales may get a hit if children cannot connect toys to bunnies Threats 2. Heavy competition from baby toy makers. 3. Children are moving towards technology-related toys, rather than
bunnies and teddy bears
Competition
1. Disney Plush 2. Monster Plush and Puppets Competitors 3. Tiger plush
doc_626944923.docx
SWOT ANALYSIS OF BUNNIES BY THE BAY
Bunnies By the Bay
Parent Company
BUNNIES BY THE BAY (BBB)
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Give Glad Dreams
USP
Bunny toys
STP
Segment
Toys and accessories for children & kids
Target Group
Children and parents from the urban middle class
Image based positioning – All toys are bunny-based and the products Positioning are given a soft color to create an image in the minds of the consumer
SWOT Analysis
1. One of the leading toy manufacturing companies, concentrating on bunny-related toys and baby comforters. 2. Very well established distribution across The united states of America. 3. Effective brand building of toys through online mediums. 4. Sufficient background base on the business considering the tenure Strength that the business has been operating
1. Distribution centers are limited only to The United States of America 2. Brand building of toys over-shadows its baby-comforters and Weakness accessories
1. A significant shift from middle income to high income group is expected within the next few years in USA 2. The approach to online purchasing has changed and people are more comfortable buying baby products online Opportunity 3. Growing market for toys in developing countries like India.
1. Bunny related cartoons are not so popular these days, hence the sales may get a hit if children cannot connect toys to bunnies Threats 2. Heavy competition from baby toy makers. 3. Children are moving towards technology-related toys, rather than
bunnies and teddy bears
Competition
1. Disney Plush 2. Monster Plush and Puppets Competitors 3. Tiger plush
doc_626944923.docx