Description
SWOT ANALYSIS OF BUDWEISER
Budweiser
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
The King of Beers; Grab some buds
USP
World’s largest beer selling company STP
Segment
Caters to multiple segments
Target Group
Young urban adults
Positioning
High quality beer at an affordable price. SWOT Analysis
1. Cutting Edge Manufacturing plants. 2. Brand name recognition gives it a competitive advantage. 3. Distribution channel network. 4. Rich experience in the industry. Been in existence since 1876. 5. It has been actively involved in sponsorships of sports events and Strength competitions
1. Misuse of brand name for selling fake beers affects image and brand 2. Intense global competition and domestic players mean limited Weakness market share growth
1. The international market is 4 times the size of US market Opportunity 2. Less restrictions or trade barriers 3. New set-ups in China & Russia, one of the largest beer markets,
can improve sales to a large extent
1.Rising prices of Barley & Wheat 2. Additional costs involved with overseas distribution or production Threats 3. Anti-alcohol campaigns can have a negative impact on sales. Competition
1. Miller Genuine Draft 2.Carling Competitors 3.Victoria Bitter
doc_744866833.docx
SWOT ANALYSIS OF BUDWEISER
Budweiser
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
The King of Beers; Grab some buds
USP
World’s largest beer selling company STP
Segment
Caters to multiple segments
Target Group
Young urban adults
Positioning
High quality beer at an affordable price. SWOT Analysis
1. Cutting Edge Manufacturing plants. 2. Brand name recognition gives it a competitive advantage. 3. Distribution channel network. 4. Rich experience in the industry. Been in existence since 1876. 5. It has been actively involved in sponsorships of sports events and Strength competitions
1. Misuse of brand name for selling fake beers affects image and brand 2. Intense global competition and domestic players mean limited Weakness market share growth
1. The international market is 4 times the size of US market Opportunity 2. Less restrictions or trade barriers 3. New set-ups in China & Russia, one of the largest beer markets,
can improve sales to a large extent
1.Rising prices of Barley & Wheat 2. Additional costs involved with overseas distribution or production Threats 3. Anti-alcohol campaigns can have a negative impact on sales. Competition
1. Miller Genuine Draft 2.Carling Competitors 3.Victoria Bitter
doc_744866833.docx