Description
SWOT ANALYSIS OF BUDDY L
Buddy L
Parent Company
Buddy L
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toys for boys
USP
Durable toys made of steel
STP
Segment
Tough and durable toy cars
Target Group
Young boys from the middle class
Positioning
Toys for boys which are good in quality
SWOT Analysis
1. Durable and sturdy toys for the children 2. Some toys were large enough for children to straddle 3. Some toys were manufactured as pull toys 4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains Strength 5. There is a museum exclusively for old Buddy L toys
1.Small target audience means limited market share and less brand recall 2.Product line is not well diversified Weakness 3.Price will fluctuate along with steel prices
1.Diversify into other types of cars 2. Use alternatives like polycarbon whose price will have less chance of varying Opportunity 3.More museums can be opened up
1.Battery chargers of the toys presented fire and injury hazards to kids 2.Other similar toy making companies Threats 3.Outdoor games
Competition
1. Lionel 2. Skaneateles Handicrafters Competitors 3. Paul K Guillow company
doc_660389171.docx
SWOT ANALYSIS OF BUDDY L
Buddy L
Parent Company
Buddy L
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toys for boys
USP
Durable toys made of steel
STP
Segment
Tough and durable toy cars
Target Group
Young boys from the middle class
Positioning
Toys for boys which are good in quality
SWOT Analysis
1. Durable and sturdy toys for the children 2. Some toys were large enough for children to straddle 3. Some toys were manufactured as pull toys 4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains Strength 5. There is a museum exclusively for old Buddy L toys
1.Small target audience means limited market share and less brand recall 2.Product line is not well diversified Weakness 3.Price will fluctuate along with steel prices
1.Diversify into other types of cars 2. Use alternatives like polycarbon whose price will have less chance of varying Opportunity 3.More museums can be opened up
1.Battery chargers of the toys presented fire and injury hazards to kids 2.Other similar toy making companies Threats 3.Outdoor games
Competition
1. Lionel 2. Skaneateles Handicrafters Competitors 3. Paul K Guillow company
doc_660389171.docx