Description
SWOT ANALYSIS OF BUD LIGHT
Bud Light
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
The sure sign of a good time. Here we go.
USP
Low-calorie beer STP
Segment
Calorie-conscious individualsseeking a drink at parties
Target Group
Young urban men and women from the upper-middle class
Positioning
Light beer with great taste & low calories. SWOT Analysis
1. Low Calorie beeris its USP 2. Wide array of products catering to all types of beer drinkers. 3.Most popular light beer & aMarket leader 4. Pricing Leadershipamongst competitors Strength 5. Good global presence and distribution
1.It has a very limited market size compared to beer segment, hence restricted availability at stores and restaurants Weakness 2.Image of being an “American” brew makes it difficult to expand
1.Current trend for a vast majority, especially women,is to be in shape 2.Better global penetration and highlighting advantages of nonalcoholic beverages Opportunity 3.Powerful Advertising strategies.
1. Strong competition from other brands Threats 2.Govt policies and regulations against drinking Competition
1.Miller Lite 2.Coors Light Competitors 3.Natural Light
doc_167859838.docx
SWOT ANALYSIS OF BUD LIGHT
Bud Light
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
The sure sign of a good time. Here we go.
USP
Low-calorie beer STP
Segment
Calorie-conscious individualsseeking a drink at parties
Target Group
Young urban men and women from the upper-middle class
Positioning
Light beer with great taste & low calories. SWOT Analysis
1. Low Calorie beeris its USP 2. Wide array of products catering to all types of beer drinkers. 3.Most popular light beer & aMarket leader 4. Pricing Leadershipamongst competitors Strength 5. Good global presence and distribution
1.It has a very limited market size compared to beer segment, hence restricted availability at stores and restaurants Weakness 2.Image of being an “American” brew makes it difficult to expand
1.Current trend for a vast majority, especially women,is to be in shape 2.Better global penetration and highlighting advantages of nonalcoholic beverages Opportunity 3.Powerful Advertising strategies.
1. Strong competition from other brands Threats 2.Govt policies and regulations against drinking Competition
1.Miller Lite 2.Coors Light Competitors 3.Natural Light
doc_167859838.docx