Description
SWOT ANALYSIS OF BT GROUP
BT Group
Parent Company
BT Group plc
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connected World; Bring it all together
USP
World’s oldest telecommunications company
STP
Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet Segment products and services
Major corporate, business, wholesale and consumer segments that uses Target Group communications solutions and services
BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television Positioning services in the UK, with over 18 million customers.
SWOT Analysis
1. Market Position in Domestic Markets through O2 brand 2. Wide Products and Services Range 3. Extensive Services Network 4. Diverse Customer Portfolio in over 170 countries 5.Have signed the world’s largest renewable energy deal 6. Has over 90,000 employees serving the customers 7. Offers services like Fixedline Telephony, Mobile Telephony, Strength Broadband Internet, Digital Television, IT services
1. Reliance on the UK market for major revenues 2. Limited Liquidity Weakness 3.Condemned for practices such as behavioral targeting
1. Growth in Telecommunications Services 2. Key Contracts 3. Expansion in Other Regions Opportunity 4. Mobile Data Growth in Europe
5. Increasing Demand for 3G Technologies
1. Disruption of Services Due to Uncontrollable Events 2. Regulations and Licenses Threats 3. Competitive Pressure
Competition
1.Orange 2.Vodafone Competitors 3.Telefonica
doc_665670155.docx
SWOT ANALYSIS OF BT GROUP
BT Group
Parent Company
BT Group plc
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connected World; Bring it all together
USP
World’s oldest telecommunications company
STP
Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet Segment products and services
Major corporate, business, wholesale and consumer segments that uses Target Group communications solutions and services
BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television Positioning services in the UK, with over 18 million customers.
SWOT Analysis
1. Market Position in Domestic Markets through O2 brand 2. Wide Products and Services Range 3. Extensive Services Network 4. Diverse Customer Portfolio in over 170 countries 5.Have signed the world’s largest renewable energy deal 6. Has over 90,000 employees serving the customers 7. Offers services like Fixedline Telephony, Mobile Telephony, Strength Broadband Internet, Digital Television, IT services
1. Reliance on the UK market for major revenues 2. Limited Liquidity Weakness 3.Condemned for practices such as behavioral targeting
1. Growth in Telecommunications Services 2. Key Contracts 3. Expansion in Other Regions Opportunity 4. Mobile Data Growth in Europe
5. Increasing Demand for 3G Technologies
1. Disruption of Services Due to Uncontrollable Events 2. Regulations and Licenses Threats 3. Competitive Pressure
Competition
1.Orange 2.Vodafone Competitors 3.Telefonica
doc_665670155.docx