Description
SWOT ANALYSIS OF BSNL
BSNL
Parent Company
BSNL
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Connecting india; BSNL hai to bharosa hai
USP
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies
STP
Segment
Senior citizens, Conservative audiences
Target Group
Middle class from urban and rural areas
Positioning
Most reliable and low priced service
SWOT Analysis
Strength
1.Alliances with Ericsson and Cisco Systems 2.IT alliances with HP Compaq, interconnecting alliances 3.Selling capacity of 25 million per annum 4.Has an excellent network coverage across India
Weakness
1.Suffers from high call dropping rates and a reduction in brand equity 2.Has a major presence only in C’ Circle 3.Low brand visibility and low brand loyalty
Opportunity
1.Adoption of Next Generation Networks (NGN) is global 2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services 3.Untapped rural markets
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL Uninor Tata Indicom Virgin
doc_179621717.docx
SWOT ANALYSIS OF BSNL
BSNL
Parent Company
BSNL
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Connecting india; BSNL hai to bharosa hai
USP
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies
STP
Segment
Senior citizens, Conservative audiences
Target Group
Middle class from urban and rural areas
Positioning
Most reliable and low priced service
SWOT Analysis
Strength
1.Alliances with Ericsson and Cisco Systems 2.IT alliances with HP Compaq, interconnecting alliances 3.Selling capacity of 25 million per annum 4.Has an excellent network coverage across India
Weakness
1.Suffers from high call dropping rates and a reduction in brand equity 2.Has a major presence only in C’ Circle 3.Low brand visibility and low brand loyalty
Opportunity
1.Adoption of Next Generation Networks (NGN) is global 2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services 3.Untapped rural markets
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL Uninor Tata Indicom Virgin
doc_179621717.docx