Description
SWOT ANALYSIS OF BRITANNIA INDUSTRIES
Britannia Industries
Parent Company
Britannia Industries
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Zindagi mein life
India’s very own bakery and dairy products brand that is trusted for USP its quality
STP
Segment
People who need and consume bakery and dairy products
Target Group
Middle and upper middle class families, especially kids
India’s leading manufacturer of premium quality and healthy biscuits, Positioning bakery and dairy products
SWOT Analysis
1.Around 120 years in the industry 2.India’s most trusted brand with strong brand recall 3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc. 4. Strong distribution network ensuring proper availability of the products even in the remotest of areas 5.Major share in biscuits industry 6.Marketing and advertising efficiency 7. Innovative products for health conscious people like oats and porridge, Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc. Strength 8. Strong presence in rural markets
9. Products for all food and snacks segments
1.Lower market share in dairy segment 2.Heavy expenditure on advertising and marketing 3.Similar products produced by many companies means high brand Weakness switching
1.Increase in purchasing power of people in India 2.Increase its share in the dairy industry 3.Product line extension Opportunity 4.Expansion in other countries
1.Lower price offering competitors 2.Local dairies and bakeries 3.Inflation can cause fall in sales and revenue Threats 4.Rise in cost of raw materials
Competition
1. Parle 2. Amul 3.Nestle Competitors 4. Mother Dairy
doc_225219791.docx
SWOT ANALYSIS OF BRITANNIA INDUSTRIES
Britannia Industries
Parent Company
Britannia Industries
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
Zindagi mein life
India’s very own bakery and dairy products brand that is trusted for USP its quality
STP
Segment
People who need and consume bakery and dairy products
Target Group
Middle and upper middle class families, especially kids
India’s leading manufacturer of premium quality and healthy biscuits, Positioning bakery and dairy products
SWOT Analysis
1.Around 120 years in the industry 2.India’s most trusted brand with strong brand recall 3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc. 4. Strong distribution network ensuring proper availability of the products even in the remotest of areas 5.Major share in biscuits industry 6.Marketing and advertising efficiency 7. Innovative products for health conscious people like oats and porridge, Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc. Strength 8. Strong presence in rural markets
9. Products for all food and snacks segments
1.Lower market share in dairy segment 2.Heavy expenditure on advertising and marketing 3.Similar products produced by many companies means high brand Weakness switching
1.Increase in purchasing power of people in India 2.Increase its share in the dairy industry 3.Product line extension Opportunity 4.Expansion in other countries
1.Lower price offering competitors 2.Local dairies and bakeries 3.Inflation can cause fall in sales and revenue Threats 4.Rise in cost of raw materials
Competition
1. Parle 2. Amul 3.Nestle Competitors 4. Mother Dairy
doc_225219791.docx