Description
SWOT ANALYSIS OF BRITANNIA CHEESE
Britannia Cheese
Parent Company
Britannia
Category
Cheese
Sector
Food Products
Tagline/ Slogan
Say Cheese with Britannia; Bite into milk
USP
Contains a glass of milk
STP
Segment
Quality conscious children and adults
Target Group
Upper and middle class who want to have cheese
Positioning
Contains a glass of milk, high vitamins
SWOT Analysis
1. High brand presence through TVC and print advertising in India 2. Good taste and has healthy ingredients 3.Good product quality and packaging 4. Available easily at retails stores, groceries Strength 5. Available as slices, cubes, spread, slimz etc
1. Milk products have limited shelf life 2. Limited global presence and also has less Weakness penetration in rural areas
1. Newer tastes/varieties Opportunity 2.Tieup with restaurants/food chains/pizza parlors
3. Smaller packages for instant consumption 4.No frills packaging for rural customers at lower cost
1. Amul has a huge growing market share 2. International players entering the market 3. Reduced consumption by health conscious Threats people
Competition
1.Amul cheese Competitors
doc_156138557.docx
SWOT ANALYSIS OF BRITANNIA CHEESE
Britannia Cheese
Parent Company
Britannia
Category
Cheese
Sector
Food Products
Tagline/ Slogan
Say Cheese with Britannia; Bite into milk
USP
Contains a glass of milk
STP
Segment
Quality conscious children and adults
Target Group
Upper and middle class who want to have cheese
Positioning
Contains a glass of milk, high vitamins
SWOT Analysis
1. High brand presence through TVC and print advertising in India 2. Good taste and has healthy ingredients 3.Good product quality and packaging 4. Available easily at retails stores, groceries Strength 5. Available as slices, cubes, spread, slimz etc
1. Milk products have limited shelf life 2. Limited global presence and also has less Weakness penetration in rural areas
1. Newer tastes/varieties Opportunity 2.Tieup with restaurants/food chains/pizza parlors
3. Smaller packages for instant consumption 4.No frills packaging for rural customers at lower cost
1. Amul has a huge growing market share 2. International players entering the market 3. Reduced consumption by health conscious Threats people
Competition
1.Amul cheese Competitors
doc_156138557.docx